State of Summer Camps Webinar Panel Discussion
State of Summer Camps Webinar Panel Discussion from 5/19.
Preparing for the Wave: Returning to In-Person Classes
Early indications are that there is a pent-up demand
2020 LERN International Award Winners
2020 LERN International Award winners from the 2020 LERN Virtual Conference.
Triple Your Return
From our 20 point checklist of what to do in 2021, here’s the worst mistake…
Below are some sample disclaimers for online and virtual programs
2020 Contract Training Update
Annually LERN produces a Contract Training Update. The Update includes LERN’s latest contract training
Your New Email Strategy Webinar
Click Here to view LERN’s member only webinar on Your New Email Strategy.
How to Make Budget Cuts Webinar
Here’s an excerpt from our Exclusive Members-Only webinar on How to Make Budget Cuts with Greg Marsello. View the Full Webinar Here The COVID-19 pandemic is causing lifelong learning programs to revamp their finances and budgets both for the short and long-term. With no date insight for a return to normalcy, lifelong learning programs are
11 Ways to Cut Print Brochure Pages
You can cut the number of pages in your print brochure without hurting registrations and income. But you have to maintain the quality of your print brochure, and your brochure distribution. Your print brochure continues to generate around 70% of your registrations and income, even with online registration and the digital age. Click below for
Your Next Print Brochure Webinar
The live webinar this week with Julie Coates drew an enormous crowd of over 200 LERN members, our largest webinar ever. The member questions after her presentation made it clear your print brochure is a top concern and issue right now for all lifelong learning programs. Click Here to View the Archived Webinar
Brochure Trends for 2020
Memorize this: Print drives decisions. Decisions are implemented online. That’s the major take away from Julie Coates’ new trends for brochure design for 2020.
Waiting List Solution
Here’s a great solution to putting people on your waiting list. From LeRae Kinney with the Adult & Community Education program for School Administration District #1 in Presque Isle, Maine, here’s what they do.
First Program to Say ‘Text Us’
Text Us says the Parkway-Rockwood Community Education program in Ellisville, Missouri, the first LERN member program we know of to invite people to text them.
First Email Benchmarks
Targeted email lists perform much better than general email lists.
2019 Course of the Year
In the past, LERN reviewed successful classes and courses submitted by members and recognized those that were most successful…
Why You Should Offer Belly Dance in Your Enrichment Programs
Before we decide whether this is valueless or “fluffy” let’s take a look at some statistics about the population of the US where these courses are offered.
Tips for Small Teams: Planning Your Social Media Strategy
Once you have your target audiences and platforms set, it is time to begin planning your content…
How to Know When to Cancel a Class
The Go/No-Go point is the point at which you run the course, even if you are losing money…
New Class Ideas
LERN recommends that programs offer about 30% new classes each term. This helps retain customers, maintain interest in your program, and provides a testing ground…
There is NO Magic Color
Color is a mystery. We know it is important, and we know that using color has an important impact on our readers and how they respond to our brochure. One of the most frequent questions LERN consultants get is about the best color to use on the cover of the brochure.
Every Class is a Wellness Class
In a world increasingly focused on the bottom line and on the ROI of learning, not enough attention is being given to the critical importance of enrichment learning. Not only are decision-makers failing to recognize the importance and value of this type of programming, there is very little education being done to help them understand how enrichment learning can benefit their organizations, the participants in their programs, the families of those participants, and their employers.
Creating a brand identity involves multiple components and levels of communication with your customers and prospective customers. Often, however, lifelong learning programs confuse the symbols of their brand for their brand, itself. Your brand is not your logo, or your brochure design, or your tagline. These are communicators of your brand, but your brand is something entirely different.
Our print promotions continue to be a critical aspect of our marketing efforts, and maximizing the communication potential of our print pieces is increasingly important.
Selling Training and Other Services
You know how to sell STUFF—right? You’d talk about its virtues and demonstrate it and let the prospective buyer try it out. But much of what we sell are SERVICES, and the approach is a little different. Here are some new ideas for selling services. The more you do, the more you’ll sell!