LERN Wellness Check Tool

Does your program have a healthy operating margin and a safe course cancellation rate? Are you on track to meet your budget goal?

With LERN’s Wellness Check Tool you can determine the financial and promotional strength of your program as it stacks up against national benchmarks, and you can see the areas where you need to tighten up or improve performance.

Annual Wellness Check

There are key benchmarks you should meet in order to have a successful lifelong learning program. There are formulas for success that are applicable to every lifelong learning program. Take our wellness check below to see how you’re doing.

LERN Wellness Check

Email(Required)

How many enrollments did you generate last year?

How many classes did you run last year?

Your average registrations per class:

What was your total registration income last year?

Your average course or registration fee:

Your average income per course:

These two statistics are central to your financial planning.

How many courses did you offer last year?

You cancellation rate is:

How many brochures did you distribute last year?

Your brochure response rate:

What is your budget goal for the year?

Registrations you need to generate in order to meet your budget goal:

Classes you need to offer in order to meet your budget goal:

How much did you spend on promotion last year?

How much did you spend on production costs last year?

Your promotion spending percentage:

Your production spending percentage:

Your operating margin:

Your ideal ratio should be 10-15% on promotion and 45-50% on production. Your ideal operating margin should be 40-50%.

How integrated is your marketing?

LERN recommends that you produce a print brochure or catalog, have a compelling website, create a strategic email campaign, and include at least two other digital marketing strategies for best results.