{"id":8622,"date":"2016-08-16T14:56:11","date_gmt":"2016-08-16T19:56:11","guid":{"rendered":"https:\/\/lern.org\/?page_id=8622"},"modified":"2024-08-27T09:31:02","modified_gmt":"2024-08-27T14:31:02","slug":"marketing-institute-online","status":"publish","type":"page","link":"https:\/\/lern.com\/lern\/events-education\/online-institutes\/marketing-institute-online\/","title":{"rendered":"Marketing Institute Online"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=””]Next Session: September 9 – November 1, 2024<\/strong><\/p>\n

The Marketing Institute Online has been designed to give you the best and most advanced professional development opportunity to enhance your skills in marketing your lifelong learning program.<\/p>\n

Welcome to marketing in the new\u00a0millennium. It is a challenging time for marketing lifelong learning programs and events. It is a changing time, a time of fiscal pressures and accountability, of increasing competition, of niching out into smaller markets.<\/p>\n

But it is also a time when the sophistication and expertise in marketing programs have never been higher. There are exciting marketing breakthroughs that you need to know in target marketing, retention marketing and Internet marketing. There are proven ways to plan your marketing efforts, to take the guesswork out and make marketing as scientific and cost-effective as possible.<\/p>\n

Who Should Attend<\/strong><\/h1>\n

This Institute will be particularly valuable for decision makers, CEOs, directors and others with overall responsibility of running lifelong learning programs.<\/p>\n

The Marketing Institute is relevant for a variety of programming areas, including continuing education, seminars and conferences, community education, recreation, and continuing professional education. It is intended for anyone promoting and marketing classes, events, seminars, conferences, certificate programs and other education programs.<\/p>\n

At the end of this institute, you have the opportunity to sit for the Certified Marketing Planner (CMP) exam.<\/p>\n

Outcomes<\/strong><\/h1>\n

Lifelong learning programs are being called upon to increase attendance, improve financial self-sufficiency and be fiscally accountable. Changes in the marketing environment mean you must develop new strategies and use new techniques to attract and retain participants.<\/p>\n

After attending the Marketing Institute, you will have the information to be able to:
\n\u2022 Develop a detailed, step-by-step one-year marketing plan that will be the backbone of your program\u2019s marketing and operational strategy;
\n\u2022 Segment your market, build separate demographic profiles for your market segments to know who your best participants\u00a0are and be able to program to them;
\n\u2022 Create promotions that attract customers,generate interest, develop a desire, and cause the most important action of registration;
\n\u2022 Take the guesswork out of marketing by using information and data that will make your marketing techniques more\u00a0cost-effective and successful;
\n\u2022 Effectively use the Internet to market\u00a0your programs and services;
\n\u2022 Price your programs for maximum attendance and profitability;
\n\u2022 And much more!<\/p>\n

Unique<\/strong><\/h1>\n

You will receive information not available anywhere else. At this hands-on Institute, you will gain new information and tools to help you compete in the tough new world of marketing courses and events.<\/p>\n

We\u2019ll cover your top areas of interest,\u00a0including:
\n\u2022 Target marketing
\n\u2022 Customer-share marketing
\n\u2022 How to identify your best participants and market to them
\n\u2022 How to know exactly how many brochures to mail and when to mail them to get the results you want
\n\u2022 Powering up your brochure copy for best results
\n\u2022 How to make your website a marketing plus
\n\u2022 The latest on eMarketing and effective integration with other marketing efforts
\n\u2022 How to beat your competition by developing and maintaining a niche focus
\n\u2022 Generational marketing<\/p>\n

Marketing Institute Agenda<\/strong><\/h1>\n

Positioning Your Program for Great Success<\/strong>
\n\u2022 Find out how to determine your Unique Selling Proposition (USP) and brand
\n\u2022 Determine how to set your program\u2019s marketing direction by using your USP, mission, vision and organizational values<\/p>\n

Who Are Your Customers \u2014 Really?<\/strong>
\n\u2022 Learn about market segmentation \u2013 the process by which you distinguish or differentiate your various audiences \u2013 and how to build demographic profiles for each segment
\n\u2022 Find out how to serve those who are most interested in what you have to offer
\n\u2022 Learn why there is no such thing as an average customer<\/p>\n

Market Analysis Strategies<\/strong>
\n\u2022 Learn how to analyze your competition so that you can discover wasteful overlapping and opportunity-rich gaps
\n\u2022 Find out how to use enrollment analysis statistics to grow participation and revenue<\/p>\n

The Finances of Marketing<\/strong>
\n\u2022 Find out about the only financial format and how to develop a budget that uses the proper percentages for promotion
\n\u2022 Discover what benchmarks you need to be tracking and matching up to, such as promotion:registration ratio and half-life
\n\u2022 Be able to determine the ROI of your promotion efforts<\/p>\n

Database Marketing<\/strong>
\n\u2022 Having the right software system is one of the keys to developing a successful marketing plan. Learn about what modules make up a great system
\n\u2022 Find out why you must know customer lifetime value, recency, frequency, monetary values and repeat rate
\n\u2022 Know what information to collect and how to extract and analyze
\nDeveloping and Implementing Cost- Effective Promotional Campaigns
\n\u2022 Why must you develop a strategy that focuses on your best customers?
\n\u2022 Using carrier routes and mailing lists, you can generate new customers while satisfying and retaining past participants
\n\u2022 What are the right mail dates? What should the mix of direct mail and eMarketing be?<\/p>\n

Websites, eMarketing & Social Networking<\/strong>
\n\u2022 Learn how to design an effective website.
\n\u2022 Find out how to integrate eMarketing into your marketing plan
\n\u2022 Understand the role of social networking Generational Marketing
\n\u2022 You must be collecting birth year. Learn how and why
\n\u2022 Learn about generational marketing, brochures and website design
\n\u2022 Find out why you must be sending out seven different emails<\/p>\n

Developing a Detailed Marketing Plan<\/strong>
\n\u2022 Having a one-year marketing plan is crucial. Your program must have a step-by-step plan all staff can follow
\n\u2022 Learn the seven components of the one-year marketing plan and how you can implement it quickly and with little heartache<\/p>\n

The Management of Your Marketing<\/strong>
\n\u2022 Find out what staff structure best supports a customer-oriented marketing plan
\n\u2022 Discover who really is responsible for marketing and understand the term \u201cthink marketing\u201d<\/p>\n

Optional: CMP Exam<\/strong>
\nYou can take the exam following the Institute or you can take the exam at a later date at your office with a\u00a0local proctor.<\/p>\n

Registration information:<\/strong><\/h1>\n

The cost for this online Institute is $795.<\/strong><\/p>\n

The cost for this online Institute for University of South Dakota Master\u2019s Degree credit is $995.<\/strong><\/p>\n

There Are Six Easy Ways To Register<\/b>
\nRegister online by clicking here.<\/a>
\n<\/b><\/p>\n

Register by Email:<\/b>
\nSend your registration information to\u00a0info@lern.org<\/b>.
\n<\/b><\/p>\n

Register by FAX:<\/b>
\nComplete the registration form\u00a0and fax it, toll-free, 24 hours a day, to (888) 234-8633<\/b>.
\n<\/b><\/p>\n

Register by Phone:<\/b>
\nHave your registration form ready and call Tammy at (800) 678-5376<\/b>. The phones are open from 8 a.m. to 5 p.m. (CT) Monday-Friday.
\n<\/b><\/p>\n

Register by Mail:<\/b>
\nComplete the form\u00a0and mail it to:
\nLERN Conference Registration<\/i>
\nPO Box 9<\/i>
\nRiver Falls, Wisconsin 54022 U.S.A<\/i><\/p>\n

PURCHASE ORDERS<\/strong>
\nA purchase order will reserve your place, with payment due at or before the conference. Please fax your registration and PO to us at (888) 234-8633<\/b>\u00a0and we will email you an invoice.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Next Session: September 9 – November 1, 2024 The Marketing Institute Online has been designed to give you the best and most advanced professional development opportunity to enhance your skills in marketing your lifelong learning program. Welcome to marketing in the new\u00a0millennium. It is a challenging time for marketing lifelong learning programs and events.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-8622","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/pages\/8622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=8622"}],"version-history":[{"count":5,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/pages\/8622\/revisions"}],"predecessor-version":[{"id":20045,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/pages\/8622\/revisions\/20045"}],"up":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/pages\/8115"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=8622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}