{"id":17870,"date":"2014-04-21T12:41:37","date_gmt":"2014-04-21T12:41:37","guid":{"rendered":"https:\/\/lern.org\/?p=1211"},"modified":"2021-08-02T12:21:45","modified_gmt":"2021-08-02T17:21:45","slug":"end-prices-with-9","status":"publish","type":"post","link":"https:\/\/lern.com\/lern\/end-prices-with-9\/","title":{"rendered":"End prices with 9"},"content":{"rendered":"<p>LERN researcher Julie Coates has discovered new research suggesting that ending your course and event prices in 9 outdraws every <a href=\"https:\/\/lern.org\/wp-content\/uploads\/2014\/04\/9999.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1212\" alt=\"9999\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2014\/04\/9999-300x225.jpg\" width=\"300\" height=\"225\" \/><\/a>other price, even when other prices are cheaper.<br \/>\nFor courses and events, prices have often ended in 5, such as $195 or $495.\u00a0 But the new research suggests people think $199 is cheaper than $195 and $499 is less expensive than $495.<br \/>\nCoates herself says she initially thought a hotel room for $309 was cheaper than one for $295 until she thought about it.<br \/>\nShe presented the new findings at the Advanced Programming Institute in New Orleans this spring.<br \/>\nFor more, <a href=\"http:\/\/agbeat.com\/business-marketing\/why-prices-ending-9-sell-best-mit-study\/\">check out this American Genius article<\/a>\u00a0on an MIT study about pricing.<br \/>\nThis year\u2019s LERN Advanced Programming Institute had the most participants ever, and premiered the new Certified Professional Programmer (C2P) designation. LERN is encouraging every lifelong learning program to have at least one staff member trained in programming.\u00a0\u00a0 Next year\u2019s <a href=\"https:\/\/lern.org\/conference\/institutes\/\">Advanced Programming Institute will be in Savannah<\/a>, April 12-16, 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LERN researcher Julie Coates has discovered new research suggesting that ending your course and event prices in 9 outdraws every other price, even when other prices are cheaper. For courses and events, prices have often ended in 5, such as $195 or $495.\u00a0 But the new research suggests people think $199 is cheaper than $195<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-17870","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/17870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=17870"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/17870\/revisions"}],"predecessor-version":[{"id":18873,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/17870\/revisions\/18873"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=17870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=17870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=17870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}