{"id":17975,"date":"2015-02-24T22:25:32","date_gmt":"2015-02-24T22:25:32","guid":{"rendered":"https:\/\/lern.org\/?p=2331"},"modified":"2021-08-02T12:22:08","modified_gmt":"2021-08-02T17:22:08","slug":"keep-your-program-out-of-the-doghouse","status":"publish","type":"post","link":"https:\/\/lern.com\/lern\/keep-your-program-out-of-the-doghouse\/","title":{"rendered":"Keep your program out of the doghouse"},"content":{"rendered":"

\"dog<\/a>Keep your program out of the doghouse with your institution. \u00a0Here\u2019s what lifelong learning program leaders can do to keep your program \u2013 and you \u2013 out of the institutional doghouse.<\/p>\n

    \n
  1. Anticipate concerns<\/strong><\/li>\n<\/ol>\n

    You probably know who is going to be critical, and what they are going to say.\u00a0 Don\u2019t wait to be reactive and defensive.\u00a0 Get your message out before they do.\u00a0 And when concerns and questions are raised, if you anticipate them you will be able to give an immediate positive response that minimizes the negativity about your program.<\/p>\n

      \n
    1. Tie your mission to their mission<\/strong><\/li>\n<\/ol>\n

      This is probably the top internal marketing and communication need for lifelong learning programs today.\u00a0 They don\u2019t understand your world, they understand their world.\u00a0 So it is your job to tie the mission of your program to being central to the mission of your institution.
      \n3. Repeat the message, then repeat the message<\/strong>
      \nEver watch political campaigns?\u00a0 The leading cause of failure is not \u201cstaying on message.\u201d\u00a0 They repeat the same simple message over and over again.\u00a0 Periodically and regularly, you want to repeat your message to other leaders in your institution.\u00a0 You can use different words, different testimonials, different examples, and different charts with a different color.\u00a0 But repeat the message over and over again.<\/p>\n

        \n
      1. Testimonials never lie<\/strong><\/li>\n<\/ol>\n

        Everyone loves testimonials.\u00a0 Other institutional leaders also tend to believe your customers more than they believe you.\u00a0 So testimonials are a win-win.\u00a0 Anytime and every time, relay some comment or interaction that reflects positively on your program.<\/p>\n

          \n
        1. Defend, loudly if necessary<\/strong><\/li>\n<\/ol>\n

          You can\u2019t be shouting at every meeting.\u00a0 But there are certain circumstances when defending your program vigorously is a positive strategy.\u00a0 When the situation calls for it, speak up and defend your program.<\/p>\n

            \n
          1. Agree you have to keep improving<\/strong><\/li>\n<\/ol>\n

            This is an easy admission. We all have to keep improving.\u00a0 So while you want to cite improvements and progress, it helps your relationship with others to agree you and your program has to keep improving.<\/p>\n

              \n
            1. Report monthly<\/strong><\/li>\n<\/ol>\n

              Report trends, data, good things, even bad things on a monthly basis to your superior.\u00a0 And work with your superior on a regular reporting schedule with others in your institution who s\/he and you think need to hear your message frequently.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Keep your program out of the doghouse with your institution. \u00a0Here\u2019s what lifelong learning program leaders can do to keep your program \u2013 and you \u2013 out of the institutional doghouse. Anticipate concerns You probably know who is going to be critical, and what they are going to say.\u00a0 Don\u2019t wait to be reactive and<\/p>\n","protected":false},"author":2,"featured_media":2332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-17975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/17975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=17975"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/17975\/revisions"}],"predecessor-version":[{"id":18976,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/17975\/revisions\/18976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=17975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=17975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=17975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}