{"id":18009,"date":"2015-04-29T13:27:40","date_gmt":"2015-04-29T13:27:40","guid":{"rendered":"https:\/\/lern.org\/?p=2775"},"modified":"2021-08-02T12:21:19","modified_gmt":"2021-08-02T17:21:19","slug":"automation-key-to-emarketing","status":"publish","type":"post","link":"https:\/\/lern.com\/lern\/automation-key-to-emarketing\/","title":{"rendered":"Automation key to eMarketing"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2013\/08\/Susan_Hurrel.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-560\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2013\/08\/Susan_Hurrel.jpg\" alt=\"Susan_Hurrel\" width=\"200\" height=\"200\" \/><\/a>\u201cAutomation can be salvation for the busy eMarketer,\u201d Susan Hurrell of Modern Earth in Winnipeg told her participants in LERN\u2019s eMarketing Institute this spring.\u00a0 \u201cUsing tools like Hootsuite to pre-plan and preschedule your messaging for multiple channels means you don\u2019t have to do the same things twice, or three times, or more,\u201d\u00a0 she says.<br \/>\nFrom her LERN eMarketing Institute, here are her other newest top tips:<\/p>\n<ol>\n<li>Retargeting is the new trend PPC (pay per click) advertising \u2013 have your ads follow a potential customer around the web to keep your message top of mind.<\/li>\n<li>Repurpose your keyword rich content \u2013 turn your email newsletter into a blog post, break it down into smaller bites for social media. Maximize your investment in content creation and keyword research.<\/li>\n<li>Explanation without demonstration is barely conversation. Use rich media (audio, video, image galleries, etc.) to engage your potential audience what you have to offer. Give them something good to talk about and share!<\/li>\n<\/ol>\n<p>The big LERN Institutes in Savannah this spring have become THE professional development for the field of lifelong learning.\u00a0 But they are also producing news and new advanced tips.\u00a0\u00a0 This year\u2019s attendance was the second largest in 10 years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAutomation can be salvation for the busy eMarketer,\u201d Susan Hurrell of Modern Earth in Winnipeg told her participants in LERN\u2019s eMarketing Institute this spring.\u00a0 \u201cUsing tools like Hootsuite to pre-plan and preschedule your messaging for multiple channels means you don\u2019t have to do the same things twice, or three times, or more,\u201d\u00a0 she says. From<\/p>\n","protected":false},"author":17,"featured_media":560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=18009"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18009\/revisions"}],"predecessor-version":[{"id":18789,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18009\/revisions\/18789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=18009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=18009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=18009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}