{"id":18011,"date":"2015-04-29T13:34:39","date_gmt":"2015-04-29T13:34:39","guid":{"rendered":"https:\/\/lern.org\/?p=2780"},"modified":"2021-08-02T12:24:04","modified_gmt":"2021-08-02T17:24:04","slug":"when-to-refer-clients-to-your-competition","status":"publish","type":"post","link":"https:\/\/lern.com\/lern\/when-to-refer-clients-to-your-competition\/","title":{"rendered":"When to refer clients to your competition"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2015\/04\/finishstrong.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2781\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2015\/04\/finishstrong-261x300.jpg\" alt=\"finishstrong\" width=\"261\" height=\"300\" \/><\/a>Cut the dogs, said participants in LERN\u2019s Contract Training Institute.\u00a0 You can\u2019t be everything to everybody, and that\u2019s ok.\u00a0 Then, after telling potential clients about your other customized programs, refer any clients seeking your dogs to the competition.<br \/>\nYou should \u201cstomp the competition\u201d or get out of that particular line of business if you can\u2019t be competitive or provide what is needed at the highest quality level.<br \/>\nEven not serving a client sometimes has positive benefits. \u00a0Instead of offering a customized program at a loss, you cut your losses.\u00a0 And the client thinks more highly of you for referring them to another provider, they are more apt to come back to you for one of your profitable programs or services.<br \/>\nOther top tips from the Contract Training Institute, presented by LERN\u2019s Layne Harpine:<br \/>\n-Send a personalized nomination letter for an individual to be invited to join an Advisory Committee.<br \/>\n-The sales person should take the SME (subject matter expert) and\/or instructor on the sales call when needed.<br \/>\n<em>Finish Strong: Contract Training Institute presenter Layne Harpine\u2019s flip chart drawing and message to participants on the final day.\u00a0 It\u2019s a good tip for contract trainers on any day. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cut the dogs, said participants in LERN\u2019s Contract Training Institute.\u00a0 You can\u2019t be everything to everybody, and that\u2019s ok.\u00a0 Then, after telling potential clients about your other customized programs, refer any clients seeking your dogs to the competition. You should \u201cstomp the competition\u201d or get out of that particular line of business if you can\u2019t<\/p>\n","protected":false},"author":17,"featured_media":2781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=18011"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18011\/revisions"}],"predecessor-version":[{"id":19283,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18011\/revisions\/19283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=18011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=18011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=18011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}