{"id":18095,"date":"2015-10-09T18:09:22","date_gmt":"2015-10-09T18:09:22","guid":{"rendered":"https:\/\/lern.org\/?p=3735"},"modified":"2021-08-02T12:21:14","modified_gmt":"2021-08-02T17:21:14","slug":"3735-2","status":"publish","type":"post","link":"https:\/\/lern.com\/lern\/3735-2\/","title":{"rendered":"#1 Promotion Technique"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2015\/10\/One-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3736\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2015\/10\/One-1-300x191.jpg\" alt=\"One (1)\" width=\"300\" height=\"191\" \/><\/a>Like the lunar eclipse last month, the top promotion technique for lifelong learning programs is awesome. It is also the easiest and lowest cost thing you can do. But the big reason it is #1 is that it has the biggest return &#8211; &#8211; the most registrations and income of any promotion technique you can do.<br \/>\nSuccessful programs do it.\u00a0 But not enough LERN members employ this technique. For example, in a session last month before 60 lifelong learning program administrators this month, only 2 out of the 60 programs attending were doing it.<br \/>\nHere it is:\u00a0 Mail a second brochure to your past participants.<br \/>\nHere\u2019s why.<\/p>\n<ol>\n<li><strong> It costs only 25 cents, nonprofit bulk rate.<br \/>\n<\/strong>The math proves this is the most efficient use of your promotion budget.<\/li>\n<li><strong> It is almost time-free.<br \/>\n<\/strong>You just give your mailing house your past participant list and tell them to mail it out 1-2 weeks after your first brochure was mailed.<\/li>\n<li><strong> Mail the same brochure.<br \/>\n<\/strong>No extra work. You mail the same brochure. Increasing your print run with more brochures will cost you almost nothing &#8211; &#8211; just ask your printer for a quote with the larger press run.<\/li>\n<li><strong> Your biggest ROI.<br \/>\n<\/strong>Your past participants are MORE likely to attend your next session than anyone else. By mailing to them a second time, you get more registrations and income.<\/li>\n<li><strong> Here\u2019s the math:<br \/>\n<\/strong>Mail 20,000 brochures to Non-Customers X 25 cents = $5,000 X 2% response rate = 400 participants, or $12.50 each cost<\/li>\n<\/ol>\n<p>Mail 6,000 brochures to Past Participants X 25 cents = $1,500 X 10% response rate = 600 participants, or $2.50 each cost<br \/>\nYou get more registrations at a lower cost with more income.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like the lunar eclipse last month, the top promotion technique for lifelong learning programs is awesome. It is also the easiest and lowest cost thing you can do. But the big reason it is #1 is that it has the biggest return &#8211; &#8211; the most registrations and income of any promotion technique you can<\/p>\n","protected":false},"author":17,"featured_media":3736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=18095"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18095\/revisions"}],"predecessor-version":[{"id":18725,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18095\/revisions\/18725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=18095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=18095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=18095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}