{"id":18223,"date":"2019-06-04T08:31:21","date_gmt":"2019-06-04T13:31:21","guid":{"rendered":"https:\/\/lern.org\/?post_type=article&#038;p=15680"},"modified":"2021-08-02T12:23:15","modified_gmt":"2021-08-02T17:23:15","slug":"new-digital-marketing-benchmarks","status":"publish","type":"post","link":"https:\/\/lern.com\/lern\/new-digital-marketing-benchmarks\/","title":{"rendered":"New Digital Marketing Benchmarks"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2019\/06\/Swans2016-e1559654542949.jpg\" rel=\"attachment wp-att-15681\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-15681\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2019\/06\/Swans2016-300x127.jpg\" alt=\"Swans2016\" width=\"300\" height=\"127\" \/><\/a>With digital marketing exploding in 2019, best practices are now being discovered for the field.\u00a0 This year\u2019s annual LERN Conference in San Diego Nov. 19-22, 2019, will feature all-new benchmarks from the most successful programs.<br \/>\nHere\u2019s a review of some of the best practices being developed right now, and premiering in San Diego. <u><a href=\"https:\/\/lern.org\/events-education\/2019-lern-annual-conference\/\">Click here<\/a><\/u> for the full Agenda, final brochure pdf, and more info.<br \/>\n<strong>Effective Email Promotions<br \/>\n<\/strong>Email is the workhorse for marketing lifelong learning programs, second only in effectiveness to your print brochure. And yet we know next to nothing as to what works.<br \/>\nThat changes as LERN is now examining more than 100 of your most successful emails. New benchmarks will be announced by Brendan Marsello in a new session on \u201cEmail Success\u201d featuring the results of our exclusive survey.<br \/>\n<strong>4 Sessions on Social Media<br \/>\n<\/strong>Get the latest in social media with social media expert Nicole Siscaretti Doyle, who leads sessions on saving time creating efficient social media marketing and Instagram, the big Trending-Up social media platform. She will also moderate a panel of practitioners on \u201cSocial Media Best Practices.\u201d<br \/>\n<strong>Best Web Sites<br \/>\n<\/strong>You know what you like.\u00a0 We know what we like.\u00a0 But there is, as yet, no data on what works best for programs in your institutional setting for web sites.<br \/>\n<strong>Video<br \/>\n<\/strong>The foremost video expert in the field of lifelong learning, Kendall Harris of Santa Barbara, CA, presents the most intensive and comprehensive seminar on \u201cMarketing with Video:\u00a0 From Beginning to Advanced.\u201d<br \/>\n<strong>Integrated Marketing<br \/>\n<\/strong>Last year\u2019s conference launched a new model on Integrated Marketing for the field based on an exclusive survey of LERN members. This year we advance your knowledge with a panel of experts led by Joe Miera of Las Vegas, NV, and including Sunshine Barber of Austin, TX and Kelly Gilfillen\u00a0 of Alexandria, VA.<br \/>\n<strong>SEO<br \/>\n<\/strong>Search Engine Optimization (SEO) gets its first full concurrent session and breaking ground treatment with practitioner Goher Murtaza of New York, NY.<br \/>\nFor more information on the LERN annual conference in San Diego Nov. 19-22, 2019, <u><a href=\"https:\/\/lern.org\/events-education\/2019-lern-annual-conference\/\">Click here<\/a><\/u> for the full Agenda, final brochure pdf, and more info. Register by August 1 and save $100 on your registration fee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With digital marketing exploding in 2019, best practices are now being discovered for the field.  This year\u2019s annual LERN Conference in San Diego Nov. 19-22, 2019, will feature all-new benchmarks from the most successful programs.<\/p>\n","protected":false},"author":5,"featured_media":15681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=18223"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18223\/revisions"}],"predecessor-version":[{"id":19040,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/18223\/revisions\/19040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=18223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=18223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=18223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}