The latest LERN Recommendation. Only put faces on the cover of your brochures.<\/p>\n
Across the marketing and advertising industry, faces have been proven- – \u00a0with scientific A\/B split tests- – \u00a0to attract and engage readers more than any other kind of images.<\/p>\n
There\u2019s no reason to have anything less productive on your cover.<\/p>\n
Tips:
\n-Only 1-3 faces on each cover.
\n-One image, not multiple images on the cover.
\n-Eyes looking at the camera is best.
\n-Actual local learners or teachers, not stock photos.
\n-Conveys an emotion: success, excitement, fun, etc.
\n-Motion is even more engaging.
\n-Close ups resonate more.
\n-A marketing tag line, a few words advocating a class or category featured in the image, seals the deal in attracting and engaging with prospective learners.
\n-Diversity.\u00a0 To display your participants\u2019 diversity, and your program\u2019s welcoming of diversity, have a different demographic featured each brochure.\u00a0 Do not try to squeeze in people from every demographic in one photo. Instead, have other photos in your brochure featuring participants from other demographics.<\/p>\n","protected":false},"excerpt":{"rendered":"
The latest LERN Recommendation. Only put faces on the cover of your brochures. Across the marketing and advertising industry, faces have been proven- – \u00a0with scientific A\/B split tests- – \u00a0to attract and engage readers more than any other kind of images. There\u2019s no reason to have anything less productive on your cover. Tips: -Only<\/p>\n","protected":false},"author":20,"featured_media":19980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lern-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/19979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/comments?post=19979"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/19979\/revisions"}],"predecessor-version":[{"id":19981,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/posts\/19979\/revisions\/19981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media\/19980"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/media?parent=19979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/categories?post=19979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lern\/wp-json\/wp\/v2\/tags?post=19979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}