{"id":10148,"date":"2017-03-31T09:25:25","date_gmt":"2017-03-31T14:25:25","guid":{"rendered":"https:\/\/lern.org\/?p=10148"},"modified":"2021-08-01T16:29:49","modified_gmt":"2021-08-01T21:29:49","slug":"the-recipe-for-success-using-data-to-drive-success-with-cooking-classes","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/the-recipe-for-success-using-data-to-drive-success-with-cooking-classes\/","title":{"rendered":"The Recipe for Success: Using Data to Drive Success with Cooking Classes"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2017\/03\/metro.jpg\" rel=\"attachment wp-att-10149\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10149\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2017\/03\/metro-229x300.jpg\" alt=\"metro\" width=\"229\" height=\"300\" \/><\/a>Successful program planning happens when decisions are based on all the information that\u2019s available.<br \/>\nRather than rely on hunches or gut feelings, <a href=\"http:\/\/www.metrocontinuingeducation.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Metro Continuing Education<\/a> relies on data, and it has proven quite effective for the program.<br \/>\nThe program serves 17,000 Edmonton, AB area students per year through offerings in adult continuing education, K-12 and ESL courses. It offers more than 1,000 classes per year in 14 subcategories.<br \/>\nProgram leaders always knew that Cooking was a successful area but a LERN Program Review in 2014 confirmed the Cooking category was a major driver of revenue and registrations for Adult Continuing Education.<br \/>\nFrom 2012 to 2014, the Cooking category represented the largest percentage of registrations \u2013 12.71 percent \u2013 and the third highest percentage of income \u2013 9.59 percent.<br \/>\nArmed with that data, Metro Continuing Education decided to focus efforts on growing the Cooking <a href=\"https:\/\/lern.org\/wp-content\/uploads\/2017\/03\/Capture.jpg\" rel=\"attachment wp-att-10150\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10150\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2017\/03\/Capture-199x300.jpg\" alt=\"Capture\" width=\"199\" height=\"300\" \/><\/a>category even more.<br \/>\nFor the 2015-2016 school year, 28 percent of the Cooking classes offered by Metro Continuing Education were new, and the classes covered a broad range of interests including basics, baking, and ethnic cooking.<br \/>\nProgrammers also focused on food trends and special diets, adding classes for \u201cMeat Lovers\u201d such as Charcuterie at Home, Pork Butchery, and Sausage Making. The also added dietary-focused classes such as Gluten-Free Pierogis &amp; Fresh Pasta, Gluten-Free Holiday Baking and Introduction to Vegan Baking.<br \/>\nThree of the new offerings including Charcuterie at Home, Fresh Pastas, and Endless Sauces, and Noodle, Noodle, Noodle, filled up more than two months before the class start date.<br \/>\nAccording to Metro, the range and appeal of the new classes led to an incredibly low cancellation rate \u2013 averaging just 13 percent for the three terms in the period.<br \/>\nProgrammers also focused on the quality of the offerings and worked to ensure classes averaged high quality scores, averaging 4.59\/5, which is slightly higher than Metro\u2019s overall average quality score of 4.5\/5.<br \/>\nTo support the new offerings, Metro also took steps to incorporate the Cooking category into its overall marketing efforts. The three course catalogs released by Metro during the 2015-2016 school year all featured cooking imagery on the front covers, and more images were added to the cooking section of the catalog. Metro also made it a point to use those cooking images on their website and via social media.<br \/>\nSpecial social media posts and online advertisements specific to the Cooking category were created, and Metro sent a series of targeted emails to past Cooking registrants.<br \/>\nThe combination of new courses and increased marketing efforts resulted in an astounding 22 percent increase in enrollments and 21 percent increase in revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successful program planning happens when decisions are based on all the information that\u2019s available. Rather than rely on hunches or gut feelings, Metro Continuing Education relies on data, and it has proven quite effective for the program. The program serves 17,000 Edmonton, AB area students per year through offerings in adult continuing education, K-12 and<\/p>\n","protected":false},"author":3,"featured_media":17648,"parent":0,"template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"tags":[531,527,530],"club_category":[769,767,779,781],"class_list":["post-10148","club_article","type-club_article","status-publish","has-post-thumbnail","hentry","tag-analysis","tag-marketing","tag-programing","club_category-analysis","club_category-club-articles","club_category-marketing","club_category-programing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Recipe for Success: Using Data to Drive Success with Cooking Classes - LERN Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/lern.com\/lernclub\/club_article\/the-recipe-for-success-using-data-to-drive-success-with-cooking-classes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Recipe for Success: Using Data to Drive Success with Cooking Classes - LERN Club\" \/>\n<meta property=\"og:description\" content=\"Successful program planning happens when decisions are based on all the information that\u2019s available. Rather than rely on hunches or gut feelings, Metro Continuing Education relies on data, and it has proven quite effective for the program. 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