{"id":13280,"date":"2018-09-04T13:20:26","date_gmt":"2018-09-04T18:20:26","guid":{"rendered":"https:\/\/lern.org\/?p=13280"},"modified":"2021-08-01T16:13:27","modified_gmt":"2021-08-01T21:13:27","slug":"how-to-capture-leads-from-your-website","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/","title":{"rendered":"How to Capture Leads from your Website"},"content":{"rendered":"<p>Plain and simple: Your website\u2019s main goal should be capturing leads. Yes, your website should inform visitors, but that too is a means by which you capture leads.<br \/>\nIf you\u2019re not already using your website to capture leads, you might have a lot of work ahead of you, but in the end the work will pay off.<br \/>\n<strong>Step 1: Make a plan<\/strong><br \/>\nWho are your best customers? What do your best customers want? The answers to these questions will help you formulate a plan for capturing leads. If your best customers are those who register for your fall classes every year, then they likely want a fall class catalog. If your best customers are looking for corporate training solutions, they might want information on pricing or best practices.<br \/>\nIt is likely that you have more than one kind of best customer and if that is the case, start at the top of the list and answer these questions for each type of customer. Once you\u2019ve identified your best customer or customers and identified what they want, you can start thinking about ways to deliver on those wants.<br \/>\n<strong>Step 2: Create offers (also known as content) that fulfill your best customers\u2019 wants<\/strong><br \/>\nThis includes everything from the class catalog to the whitepaper or eBook on corporate training pricing. Creating these offers or content items doesn\u2019t have to be overwhelming. Start by using what you\u2019ve got and build new offers as you can.<br \/>\nSome examples of offers or content items: Whitepapers, tip sheets, course catalogs or brochures, slideshows, infographics, checklists, free trials, guest passes or anything else that you are giving away.<br \/>\n<strong>Step 3: Create calls-to-action and landing pages for each offer<\/strong><br \/>\nCalls-to-Action are buttons or images that people can click on in order to download your offers. They should include action words such as Download, Get or Subscribe. Free is always good, too. You can use simple button-like images for your calls-to-action, or images, such as the cover of the brochure or catalog you are giving away.<br \/>\nThe calls-to-action should link to a landing page. This might be the most important part of capturing leads because without it, you won\u2019t get any of that important contact information. The landing page should include a brief, benefits-focused description of the content or offer. The description should be written in the \u201cYou\u201d format: Download this whitepaper and you will learn X, discover Y and master Z.\u00a0Bulleted lists are great for landing pages, too.<br \/>\nThe second piece of the landing page is the form in which you will capture the contact\u2019s information. It is up to you to determine how much information you want to ask for, but keep in mind that people like short forms that are quick and easy to fill out. \u00a0At a minimum, you want (and need) to ask for the contact\u2019s email address, and first and last name.<br \/>\nThe offer should appear on a separate page only after someone has hit the submit button on the form.<br \/>\n<strong>Step 4: Say thank you<\/strong><br \/>\nWhether you do it once the download of the offer is complete or by automated email, you need to say thank you to the contact for taking the time to fill out your form and access your content.<br \/>\nYou can keep this short and simple. \u201cThank you for downloading our tip sheet,\u201d along with your organization\u2019s contact information is sufficient.<br \/>\nLead capturing takes time but the work will pay off when you have those valuable new contacts in your list and a batch of great offers in your marketing arsenal.<br \/>\nOnce you\u2019ve started capturing leads through different offers on your website, you can determine which offers or content formats get the most response and focus your efforts on those.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plain and simple: Your website\u2019s main goal should be capturing leads. Yes, your website should inform visitors, but that too is a means by which you capture leads. If you\u2019re not already using your website to capture leads, you might have a lot of work ahead of you, but in the end the work will<\/p>\n","protected":false},"author":8,"featured_media":17612,"parent":0,"template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"tags":[527,541],"club_category":[767,779,784],"class_list":["post-13280","club_article","type-club_article","status-publish","has-post-thumbnail","hentry","tag-marketing","tag-sales","club_category-club-articles","club_category-marketing","club_category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Capture Leads from your Website - LERN Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Capture Leads from your Website - LERN Club\" \/>\n<meta property=\"og:description\" content=\"Plain and simple: Your website\u2019s main goal should be capturing leads. Yes, your website should inform visitors, but that too is a means by which you capture leads. If you\u2019re not already using your website to capture leads, you might have a lot of work ahead of you, but in the end the work will\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"LERN Club\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-01T21:13:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/\",\"url\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/\",\"name\":\"How to Capture Leads from your Website - LERN Club\",\"isPartOf\":{\"@id\":\"https:\/\/lern.com\/lernclub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg\",\"datePublished\":\"2018-09-04T18:20:26+00:00\",\"dateModified\":\"2021-08-01T21:13:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#primaryimage\",\"url\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg\",\"contentUrl\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lern.com\/lernclub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Club Articles\",\"item\":\"https:\/\/lern.com\/lernclub\/club_article\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Capture Leads from your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lern.com\/lernclub\/#website\",\"url\":\"https:\/\/lern.com\/lernclub\/\",\"name\":\"LERN Club\",\"description\":\"Information That Works!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lern.com\/lernclub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Capture Leads from your Website - LERN Club","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/","og_locale":"en_US","og_type":"article","og_title":"How to Capture Leads from your Website - LERN Club","og_description":"Plain and simple: Your website\u2019s main goal should be capturing leads. Yes, your website should inform visitors, but that too is a means by which you capture leads. If you\u2019re not already using your website to capture leads, you might have a lot of work ahead of you, but in the end the work will","og_url":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/","og_site_name":"LERN Club","article_modified_time":"2021-08-01T21:13:27+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/","url":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/","name":"How to Capture Leads from your Website - LERN Club","isPartOf":{"@id":"https:\/\/lern.com\/lernclub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#primaryimage"},"image":{"@id":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg","datePublished":"2018-09-04T18:20:26+00:00","dateModified":"2021-08-01T21:13:27+00:00","breadcrumb":{"@id":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#primaryimage","url":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg","contentUrl":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-leads-jpg.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/lern.com\/lernclub\/club_article\/how-to-capture-leads-from-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lern.com\/lernclub\/"},{"@type":"ListItem","position":2,"name":"Club Articles","item":"https:\/\/lern.com\/lernclub\/club_article\/"},{"@type":"ListItem","position":3,"name":"How to Capture Leads from your Website"}]},{"@type":"WebSite","@id":"https:\/\/lern.com\/lernclub\/#website","url":"https:\/\/lern.com\/lernclub\/","name":"LERN Club","description":"Information That Works!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lern.com\/lernclub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/13280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article"}],"about":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/types\/club_article"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/13280\/revisions"}],"predecessor-version":[{"id":16290,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/13280\/revisions\/16290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/media\/17612"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/media?parent=13280"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/tags?post=13280"},{"taxonomy":"club_category","embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_category?post=13280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}