{"id":14294,"date":"2018-12-06T14:21:49","date_gmt":"2018-12-06T20:21:49","guid":{"rendered":"https:\/\/lern.org\/?p=14294"},"modified":"2021-08-01T16:06:37","modified_gmt":"2021-08-01T21:06:37","slug":"digital-marketing-duties","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/digital-marketing-duties\/","title":{"rendered":"Digital Marketing Duties"},"content":{"rendered":"

Continuing education and lifelong learning programs are embracing digital marketing. By mixing digital marketing with direct mail and other promotion methods, their marketing efforts are becoming more integrated.
\nDigital marketing is the marketing of programs and\/or services using digital technologies, on the Internet, but also including mobile phones, display advertising, and any other digital medium.
\nThere are three types of digital media:<\/p>\n

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  1. Paid Media. Paid media is what most people think of when they think of advertising. It\u2019s the most traditional of the three types of digital media \u2013 you pay to leverage an existing channel. Examples include digital display ads, paid search, and native advertising.<\/li>\n<\/ol>\n
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    1. Earned Media. Earned media is often referred to as \u201conline word of mouth.\u201d It includes SEO rankings, social media mentions, and content getting picked up by a third party. In effect, your customers become your promotion channel. Earned media is free, acquired by good strategic practices on social media and SEO, as well as good PR practices.<\/li>\n<\/ol>\n
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      1. Owned Media. Owned media is the least understood of the three types of digital media. It\u2019s any media that is controlled directly by your brand, such as your website, blog, or social media account. Everything that you publish on this channel is yours, and you can adapt and change content as you need.<\/li>\n<\/ol>\n

         
        \nLERN recommends that 75 percent of your marketing budget be spent on direct marketing, such as your printed catalog, brochure or schedule. But this does not mean that 75 percent of your marketing time is spent on direct marketing. With the increase in digital marketing, there is an increase in time dedicated to digital marketing.
        \nWith the increase in digital marketing, successful continuing education and lifelong learning programs are exploring adding Digital Marketing staff positions. In researching the most critical continuing education and lifelong learning digital marketing needs, the following Digital Marketing Job Duties List has been developed. You can use this list as a starting point when developing your Digital Marketing Job Description.<\/p>\n