{"id":15142,"date":"2019-03-07T08:21:54","date_gmt":"2019-03-07T14:21:54","guid":{"rendered":"https:\/\/lern.org\/?p=15142"},"modified":"2021-08-01T16:03:32","modified_gmt":"2021-08-01T21:03:32","slug":"15-tips-for-using-emails-as-a-sales-tool-in-contract-training","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/","title":{"rendered":"15 Tips for Using Emails as a Sales Tool in Contract Training"},"content":{"rendered":"

There are so many information and communication channels in Contract Training right now, but email is still a go-to medium. Take some time with your emails. It\u2019s not unreasonable to make 3 or 4 drafts. I like to have someone else take a look at mine, too, to see if my intention is clear in my words.
\nBe clear. Be precise. Be professional, but approachable.
\nYou\u2019ll need to rely a fair amount on templates, so develop good ones and file them in a way that makes them easy to get to. A good contact management software will keep you from re-sending the same template to people when that would be unproductive.
\nEmail has a lot of advantages. It\u2019s quick. It\u2019s cheap. It\u2019s professional. It works well on computers, tablets, phones and even watches. It even prints!
\nEmail can\u2019t replace face-to-face sales calls\u2014but you can\u2019t call on all of the people, all of the time. So, brush up on your email game with these 15 quick tips. Read the article and pick one to focus on this week.<\/p>\n

    \n
  1. To get more responses, write emails in grammatically correct, but simple language. Let\u2019s face it. Your prospects are as busy as you are. Maybe more. Get to the point and keep the sentence structure short. No run-on sentences. I like to think your reader could finish reading your email in the amount of time it takes to finish two sips of coffee.<\/li>\n<\/ol>\n
      \n
    1. Keep your email subject lines under seven words–that\u2019s the maximum that will show up on a phone, where almost half of prospects open messages. Mobile phones are monster sized these days, but you have to use some sense when you create messages that will be read by busy prospects on the go. Pick seven words that matter. Play around with the word order. Show your work to others and let them play with the words, too. Send a test message to yourself and other sales staff and see how the headline (and then the entire message reads on the phone).<\/li>\n<\/ol>\n
        \n
      1. \u201cJust checking back\u201d or \u201cFollowing up\u201d are about the most dead sales phrases on the planet earth. Think about it before you write your subject line. Can you create a clear call to action? If not, use the brains and creativity of your colleagues and take 15 minutes to create a few this week.<\/li>\n<\/ol>\n
          \n
        1. If a client has disappeared mid-process, just check in in a neutral way. Never subtly guilt trip people. So many things are out of our clients\u2019 control. They need to feel that we, at least, are on their side. Use the language of someone you\u2019d feel like getting back to.<\/li>\n<\/ol>\n
            \n
          1. Don\u2019t use \u201cRe:\u201d in a subject line; your email may get opened, but it\u2019ll be promptly deleted. It\u2019s cold. It basically says you might not care. Spell it out.<\/li>\n<\/ol>\n
              \n
            1. Emails can use embedded video. Try a little. Just be sure it doesn\u2019t auto-load.<\/li>\n<\/ol>\n
                \n
              1. Send sales emails as soon as you get off the phone with a client or prospect. It will save you time because the conversation is still in your mind and you\u2019re still fresh on details. You can do it instead of typing up notes for the call. Copy yourself on the email. It\u2019s done then, and you\u2019ve removed the risk it will slip into the abyss of \u2018things I meant to do.\u2019<\/li>\n<\/ol>\n
                  \n
                1. Link to your calendar and make short work of those endless back-and-forth notes to find a time to meet.<\/li>\n<\/ol>\n
                    \n
                  1. Just use plain fonts and simple formatting for sales emails. No artistic expression is necessary and it can look like you have too much time on your hands.<\/li>\n<\/ol>\n
                      \n
                    1. Avoid embarrassing typos and spelling mistakes by copying and pasting your emails into Microsoft Word (or any other word processor) and running them through spell-check, or downloading\u00a0Grammarly<\/a>. You can get a free trial of Grammarly and see how it works for you.<\/li>\n<\/ol>\n
                        \n
                      1. Don\u2019t ramble. Get to the point. It\u2019s a kindness to a busy person and it suggests that you are confident and focused.<\/li>\n<\/ol>\n
                          \n
                        1. You knew we\u2019d say, \u201cNumbers are your friends.\u201d Right? Track your templates\u2019 open and response rates so you can drop the low-performing ones and increase the use of the high-performing ones.<\/li>\n<\/ol>\n
                            \n
                          1. Personalize your emails. Find at least two things to personalize. You have a contact database with notes. Use it. Name doesn\u2019t count.<\/li>\n<\/ol>\n
                              \n
                            1. Decide how you feel about emojis in emails. Use them sparingly in any case.<\/li>\n<\/ol>\n
                                \n
                              1. When a prospect criticizes you or your emails, accept it gracefully rather than getting defensive–an angry reaction will make them feel justified, but a humble one will make them likelier to come around to your side.<\/li>\n<\/ol>\n

                                Watch your inbox for emails that worked on YOU! People are different, but you could learn a lot by saving emails and posting to an \u201cEmail Wall of Fame\u201d. You could have an \u201cEmail Wall of Shame\u201d for the losers, too!
                                \nEmails are just part of a productive sales campaign. Use every channel.
                                \nRemember that sometimes you should be using email as a way to help. Keep your product and service knowledge up-to-date. Read news in our industry and in the industries you serve. Sometimes use email to help your clients keep ahead of their own game. Don\u2019t get caught thinking \u2018always be closing.\u2019 That\u2019s not our goal. Think instead, \u2018Always be serving.\u2019 It\u2019s a win-win.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                There are so many information and communication channels in Contract Training right now, but email is still a go-to medium. <\/p>\n","protected":false},"author":8,"featured_media":17595,"parent":0,"template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"tags":[540,527],"club_category":[767,773,779],"class_list":["post-15142","club_article","type-club_article","status-publish","has-post-thumbnail","hentry","tag-contract-training","tag-marketing","club_category-club-articles","club_category-contract-training","club_category-marketing"],"yoast_head":"\n15 Tips for Using Emails as a Sales Tool in Contract Training - LERN Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Tips for Using Emails as a Sales Tool in Contract Training - LERN Club\" \/>\n<meta property=\"og:description\" content=\"There are so many information and communication channels in Contract Training right now, but email is still a go-to medium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/\" \/>\n<meta property=\"og:site_name\" content=\"LERN Club\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-01T21:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/\",\"url\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/\",\"name\":\"15 Tips for Using Emails as a Sales Tool in Contract Training - LERN Club\",\"isPartOf\":{\"@id\":\"https:\/\/lern.com\/lernclub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg\",\"datePublished\":\"2019-03-07T14:21:54+00:00\",\"dateModified\":\"2021-08-01T21:03:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#primaryimage\",\"url\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg\",\"contentUrl\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg\",\"width\":700,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lern.com\/lernclub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Club Articles\",\"item\":\"https:\/\/lern.com\/lernclub\/club_article\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"15 Tips for Using Emails as a Sales Tool in Contract Training\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lern.com\/lernclub\/#website\",\"url\":\"https:\/\/lern.com\/lernclub\/\",\"name\":\"LERN Club\",\"description\":\"Information That Works!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lern.com\/lernclub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"15 Tips for Using Emails as a Sales Tool in Contract Training - LERN Club","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/","og_locale":"en_US","og_type":"article","og_title":"15 Tips for Using Emails as a Sales Tool in Contract Training - LERN Club","og_description":"There are so many information and communication channels in Contract Training right now, but email is still a go-to medium.","og_url":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/","og_site_name":"LERN Club","article_modified_time":"2021-08-01T21:03:32+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/","url":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/","name":"15 Tips for Using Emails as a Sales Tool in Contract Training - LERN Club","isPartOf":{"@id":"https:\/\/lern.com\/lernclub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#primaryimage"},"image":{"@id":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#primaryimage"},"thumbnailUrl":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg","datePublished":"2019-03-07T14:21:54+00:00","dateModified":"2021-08-01T21:03:32+00:00","breadcrumb":{"@id":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#primaryimage","url":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg","contentUrl":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/img-emails4.jpg","width":700,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/lern.com\/lernclub\/club_article\/15-tips-for-using-emails-as-a-sales-tool-in-contract-training\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lern.com\/lernclub\/"},{"@type":"ListItem","position":2,"name":"Club Articles","item":"https:\/\/lern.com\/lernclub\/club_article\/"},{"@type":"ListItem","position":3,"name":"15 Tips for Using Emails as a Sales Tool in Contract Training"}]},{"@type":"WebSite","@id":"https:\/\/lern.com\/lernclub\/#website","url":"https:\/\/lern.com\/lernclub\/","name":"LERN Club","description":"Information That Works!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lern.com\/lernclub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/15142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article"}],"about":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/types\/club_article"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/15142\/revisions"}],"predecessor-version":[{"id":16268,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/15142\/revisions\/16268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/media\/17595"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/media?parent=15142"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/tags?post=15142"},{"taxonomy":"club_category","embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_category?post=15142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}