From an exclusive survey of LERN members, we now have benchmarks for email promotions.<\/p>\n\n\n\n
For General E-Blasts<\/strong> For Targeted Lists \u201cThe most important thing if you are going to be sending many emails to the same targeted list is to record your metrics and see how they compare to each other,\u201d says LERN\u2019s Brendan Marsello, who did the survey and report. \u201cSince targeted lists vary so much it is hard to say the exact ideal metrics but a targeted email should do better than your general emails,\u201d he noted. \u201cAnd your click and click-through rates should be significantly higher because, in theory, you are sending people something they want or is relevant to them since they are on the targeted list.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Targeted email lists perform much better than general email lists. <\/p>\n","protected":false},"author":3,"featured_media":17393,"parent":0,"template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"tags":[],"club_category":[767,777,779],"class_list":["post-17585","club_article","type-club_article","status-publish","has-post-thumbnail","hentry","club_category-club-articles","club_category-general","club_category-marketing"],"yoast_head":"\n
Targeted email lists perform much better than general email lists. Here\u2019s the benchmark percentages for a general list for lifelong learning programs:
– Open rate: 28%
– Click rate: 5%
– Click through rate: 18%<\/p>\n\n\n\n
<\/strong>Open Rate: 35-40%
Click Rate: 10-20%
Click Through Rate: 25-35%<\/p>\n\n\n\n