{"id":4171,"date":"2015-11-25T16:46:54","date_gmt":"2015-11-25T22:46:54","guid":{"rendered":"https:\/\/lern.org\/?p=4171"},"modified":"2021-08-01T16:42:40","modified_gmt":"2021-08-01T21:42:40","slug":"google-analytics-and-information-overload-2","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/google-analytics-and-information-overload-2\/","title":{"rendered":"Google Analytics and Information Overload"},"content":{"rendered":"

Google Analytics can send you into information overload with all the data it provides. Hopefully, these tips will help you better navigate the statistics Google Analytics generates from your website.
\nIn terms of benchmarks like \u201cHow many hits should my site get,\u201d it varies from market-to-market. Instead, you should start with your baseline data and try to build from there.<\/p>\n

    \n
  1. \u00a0Unique visitors \u2013 The total number of individual visitors to your site during a specific time period \u2013 not counting repeat visits by the same person. What you want to see is an upward trend over a period of time. If the number of unique visitors is not rising, you need to look at what marketing efforts you are using to push people to your site.<\/li>\n
  2. New visitors versus repeat visitors \u2013 this is a comparison of those who have come to your site only once and those who have come more often. A good repeat rate is 15%. If your repeat visitor rate is higher than 30 percent, you are not generating enough new visitors to grow.<\/li>\n
  3. Traffic sources \u2013 how your visitors are finding you (including organic traffic, referral traffic, and direct traffic). Direct traffic comes from someone who types in your URL. Organic traffic comes when someone finds you through a search engine such as Google. Referral traffic comes from a link on another website. The goal is to have 40-50% of your traffic come from organic search and 20-30% come from referrals.<\/li>\n
  4. Bounce rate \u2013 the number of new visitors who leave your site almost immediately after arrive with no other interactions. A high bounce rate can indicate problems with your website, such as you\u2019re not providing the information people are looking for \u2013 or they can\u2019t find it. This is also something that you should monitor over time \u2013 and take action if your bounce rate is not going down.<\/li>\n
  5. Length of page view \u2013 this is pretty straight forward, it\u2019s how long the average person stays on a given web page. This number varies based on the size of your site. It\u2019s best to compare this number against other similar size sites using the Google analytics tool.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Google Analytics can send you into information overload with all the data it provides. Hopefully, these tips will help you better navigate the statistics Google Analytics generates from your website. In terms of benchmarks like \u201cHow many hits should my site get,\u201d it varies from market-to-market. Instead, you should start with your baseline data and<\/p>\n","protected":false},"author":3,"featured_media":17686,"parent":0,"template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"tags":[],"club_category":[769,767],"class_list":["post-4171","club_article","type-club_article","status-publish","has-post-thumbnail","hentry","club_category-analysis","club_category-club-articles"],"yoast_head":"\nGoogle Analytics and Information Overload - LERN Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lern.com\/lernclub\/club_article\/google-analytics-and-information-overload-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics and Information Overload - LERN Club\" \/>\n<meta property=\"og:description\" content=\"Google Analytics can send you into information overload with all the data it provides. 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