{"id":9542,"date":"2016-11-30T09:25:58","date_gmt":"2016-11-30T15:25:58","guid":{"rendered":"https:\/\/lern.org\/?p=9542"},"modified":"2021-08-01T16:46:27","modified_gmt":"2021-08-01T21:46:27","slug":"top-8-digital-marketing-tips-of-the-year","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/top-8-digital-marketing-tips-of-the-year\/","title":{"rendered":"Top 8 Digital Marketing Tips of the Year"},"content":{"rendered":"

From the big LERN annual conference, here’s Susan Hurrell’s top 8 new best digital marketing tips of the year.
\nby Susan Hurrell, Neovation, Winnipeg<\/em>
\nThe big thing, I think, is embracing the marketing culture shift that is happening with the rise of the \u201cEverything Platform\u201d – This quote from Ryan Holmes, CEO of Hootsuite, talks about\u00a0a new concept of \u201ceverything platforms\u201d<\/a>:
\nTwitter isn\u2019t just for blasting out 140-character updates anymore: It\u2019s for one-on-one messaging, video-sharing, customer service and more. Facebook isn\u2019t just about connecting with friends: It\u2019s now (or soon to be) a workplace productivity tool, a video sharing and streaming platform, a place to shop, etc. Similar transformations can be seen across LinkedIn, Instagram, Pinterest and Snapchat, among other networks. Social media has become less a discrete thing that people do than a natural component of everything they do. And that trend shows no signs of slowing.<\/em>
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\nSusan Hurrell presenting to a packed room at the big LERN conference.<\/em>
\n\u00a0<\/em>The 8 new best digital marketing tips for lifelong learning programs this year are these actionable items:
\n1.\u00a0Get Friction Free – Lucky Orange.com<\/strong>
\nOnce you get people to your site, make sure you know where the grit is in the gears.\u00a0 Use tools like Lucky Orange to watch people visit your site <\/em>– fill out your registration forms – interact with your content.\u00a0 See what is making your potential customers run screaming into the night.\u00a0 You can watch live or watch a recording, and set triggers to alert you to certain page views – like your registration form, or shopping cart. \u00a0I can tell you that people experience your site very differently than you do \u2013 you\u2019ll be amazed.\u00a0 Cost starting at $10\/month for 25k page views
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\n2.<\/strong> Look Before You Leap \u2013 New Connect Points in Social Media<\/strong>
\nHeard of Whisper<\/a> (30 million active monthly users) ? Kik<\/a>? YikYak<\/a>?\u00a0\u00a0 Ello<\/a>?\u00a0\u00a0 Whatsapp<\/a>? Yubi<\/a>? (fourth most downloaded app in the UK after 10 weeks on the market) Instagram and Snapchat and Tumblr are mainstream, and Facebook and Twitter are for old folks.\u00a0 New Social Media channels pop up like mushrooms in the spring – and many fade just as quickly.\u00a0 You don’t have to be everywhere – be where you know your potential and current customers are.\u00a0 It is important to review and perhaps \u00a0invest time\/resources in building out a new channel\/technology and stake out your claim\/own the real estate – but sometime the best message is – “Our best conversations happen on Pinterest – find us there at <link>” – if something like Whisper isn’t for you.\u00a0 Have a plan for leading platforms \u2013 even if that plan is to have a somewhat dormant account.
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\nThe social wall in LERN Central was a big hit. Lots of participants posted photos on the conference app.
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\n3.<\/strong> Follow Them Around the Web<\/strong>
\nEver notice that sometimes you will visit a website and then you\u2019ll start seeing ads for that business everywhere you go? It\u2019s almost like they are following you around the web.\u00a0 They are! It\u2019s called Retargeting, and it allows you to have an ad or series of ads follow your website visitor as they browse the web, or based on their email address.\u00a0 Programs like Adroll allow you to set a budget, test your ad content, and stay top of mind.\u00a0 Great for courses because you can make the ad copy time sensitive to remind people that \u201cStretch out the Holiday Stress \u2013 Winter \u00a0Yoga Class Registration at Mycollege.edu ends Dec.1\u201d \u2013 ads with metrics that help you measure success \u2013 affordably.\u00a0 You set the budget.
\n4. Chat Program as Email Marketing Driver.\u00a0 User Instructions: <\/strong><\/p>\n