{"id":9831,"date":"2017-01-31T10:00:09","date_gmt":"2017-01-31T16:00:09","guid":{"rendered":"https:\/\/lern.org\/?p=9831"},"modified":"2021-08-01T16:31:41","modified_gmt":"2021-08-01T21:31:41","slug":"does-it-pay-to-pay-for-facebook-in-lifelong-learning","status":"publish","type":"club_article","link":"https:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/","title":{"rendered":"Does it Pay to Pay for Facebook in Lifelong Learning?"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2017\/01\/13528495_1073424369399656_729839546997715900_o.jpg\" rel=\"attachment wp-att-9832\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9832\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2017\/01\/13528495_1073424369399656_729839546997715900_o-300x232.jpg\" alt=\"Solar Fest\" width=\"300\" height=\"232\" \/><\/a>Two weeks before their inaugural <a href=\"https:\/\/www.facebook.com\/events\/812708918857116\/\" target=\"_blank\" rel=\"noopener noreferrer\">Solar Fest<\/a>, programmers at Howard County Recreation &amp; Parks were questioning whether or not to cancel the event.<br \/>\nJust 13 registrations had come in since event registration opened on March 2. The event \u2013 a one-day celebration of astronomy, science, engineering, and the arts, complete with crafts, games, and more \u2013 was promoted through rack cards and fliers. The event was also featured in the Spring\/Summer activity guide that is mailed to all county residents.<br \/>\nThe cost for the event was just $5 and attendees were required to preregister.<br \/>\nOn June 29, with time running out, Anna Hunter, Marketing Director of Howard County Recreation &amp; Parks, placed a targeted ad on Facebook to boost the Solar Fest event page. The ad targeted men and women within a 25-mile radius of Columbia, MD., covering all of Howard County. In order to cross with more potential parents and the program\u2019s largest Facebook demographic, women 35 to 44 years old Hunter selected to specifically target men and women between the ages of 28 and 50 years old. The ad also targeted people in the specified area who had an interest in outer space, STEM fields, astronomy, or telescopes.<br \/>\nNine days and $45.16 later, registration was up to 100 people and an additional 66 people registered on-site the day of the event.<br \/>\nThe Facebook ad reached an audience of 4,144 people and it garnered 288 clicks \u2013 all for less than $50.<br \/>\nAccording to Howard County Recreation &amp; Parks, a post-event survey found that 37.5 percent of attendees learned of the event through Facebook, and 95.83 percent of attendees said that they would likely return for the second annual Solar Fest.<br \/>\n<strong>Making It Work For Your Program<\/strong><br \/>\nTo learn more about paid Facebook posts, check out <a href=\"https:\/\/lern.org\/digital_library\/are-facebook-ads-worth-the-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">the extended article in the LERN Digital Library<\/a>.<br \/>\n<a href=\"http:\/\/blog.lern.org\/lern-dl-special-offer-0\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to become a subscriber.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how one program saved an event by spending less than $50 on Facebook.<\/p>\n","protected":false},"author":3,"featured_media":17666,"parent":0,"template":"","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"tags":[527,524,534],"club_category":[767,779,783,791],"class_list":["post-9831","club_article","type-club_article","status-publish","has-post-thumbnail","hentry","tag-marketing","tag-recreation","tag-trends","club_category-club-articles","club_category-marketing","club_category-recreation","club_category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does it Pay to Pay for Facebook in Lifelong Learning? - LERN Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does it Pay to Pay for Facebook in Lifelong Learning? - LERN Club\" \/>\n<meta property=\"og:description\" content=\"Discover how one program saved an event by spending less than $50 on Facebook.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/\" \/>\n<meta property=\"og:site_name\" content=\"LERN Club\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-01T21:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/\",\"url\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/\",\"name\":\"Does it Pay to Pay for Facebook in Lifelong Learning? - LERN Club\",\"isPartOf\":{\"@id\":\"https:\/\/lern.com\/lernclub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg\",\"datePublished\":\"2017-01-31T16:00:09+00:00\",\"dateModified\":\"2021-08-01T21:31:41+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#primaryimage\",\"url\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg\",\"contentUrl\":\"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg\",\"width\":2048,\"height\":1582},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lern.com\/lernclub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Club Articles\",\"item\":\"https:\/\/lern.com\/lernclub\/club_article\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Does it Pay to Pay for Facebook in Lifelong Learning?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lern.com\/lernclub\/#website\",\"url\":\"https:\/\/lern.com\/lernclub\/\",\"name\":\"LERN Club\",\"description\":\"Information That Works!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lern.com\/lernclub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does it Pay to Pay for Facebook in Lifelong Learning? - LERN Club","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/","og_locale":"en_US","og_type":"article","og_title":"Does it Pay to Pay for Facebook in Lifelong Learning? - LERN Club","og_description":"Discover how one program saved an event by spending less than $50 on Facebook.","og_url":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/","og_site_name":"LERN Club","article_modified_time":"2021-08-01T21:31:41+00:00","og_image":[{"width":2048,"height":1582,"url":"http:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/","url":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/","name":"Does it Pay to Pay for Facebook in Lifelong Learning? - LERN Club","isPartOf":{"@id":"https:\/\/lern.com\/lernclub\/#website"},"primaryImageOfPage":{"@id":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#primaryimage"},"image":{"@id":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#primaryimage"},"thumbnailUrl":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg","datePublished":"2017-01-31T16:00:09+00:00","dateModified":"2021-08-01T21:31:41+00:00","breadcrumb":{"@id":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#primaryimage","url":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg","contentUrl":"https:\/\/lern.com\/lernclub\/wp-content\/uploads\/2021\/07\/13528495_1073424369399656_729839546997715900_o.jpg","width":2048,"height":1582},{"@type":"BreadcrumbList","@id":"http:\/\/lern.com\/lernclub\/club_article\/does-it-pay-to-pay-for-facebook-in-lifelong-learning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lern.com\/lernclub\/"},{"@type":"ListItem","position":2,"name":"Club Articles","item":"https:\/\/lern.com\/lernclub\/club_article\/"},{"@type":"ListItem","position":3,"name":"Does it Pay to Pay for Facebook in Lifelong Learning?"}]},{"@type":"WebSite","@id":"https:\/\/lern.com\/lernclub\/#website","url":"https:\/\/lern.com\/lernclub\/","name":"LERN Club","description":"Information That Works!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lern.com\/lernclub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/9831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article"}],"about":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/types\/club_article"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/9831\/revisions"}],"predecessor-version":[{"id":16299,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_article\/9831\/revisions\/16299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/media\/17666"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/media?parent=9831"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/tags?post=9831"},{"taxonomy":"club_category","embeddable":true,"href":"https:\/\/lern.com\/lernclub\/wp-json\/wp\/v2\/club_category?post=9831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}