{"id":17794,"date":"2013-06-03T20:22:09","date_gmt":"2013-06-03T20:22:09","guid":{"rendered":"https:\/\/lern.org\/?p=1"},"modified":"2021-08-02T12:21:43","modified_gmt":"2021-08-02T17:21:43","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/hello-world\/","title":{"rendered":"Content marketing: Find your story"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/lern.org\/images\/weiss.png\" width=\"200\" height=\"200\" align=\"left\" hspace=\"5\" vspace=\"5\" \/><br \/>\n&#8220;Content marketing is a way to find your story,&#8221; says Michael Weiss, a leader in web marketing and a SuperStar presenter at the big annual LERN conference in San Francisco Nov 20-23.<br \/>\nHe also teaches a UGotClass online course on content marketing. Weiss continues, &#8221; Then use content to engage your audience. If your web site does not tell a story, you will lose your customers. So much of the Content Marketing strategy focuses on the story &#8211; meaning what you want to say to your audiences.&#8221;<br \/>\nYou save $100 by registering by August 1 for the\u00a0<strong><a href=\"https:\/\/lern.org\/conference\/index.cfm\">conference<\/a><\/strong>. And you can check out his online course\u00a0<strong><a href=\"http:\/\/www.ugotclass.net\/courses.cfm\/Lern\/Inbound-Marketing-Certificate\/Content-Marketing?CFID=26261416&amp;CFTOKEN=9f38678fd782c9c3-AE1F90AC-B8AC-6F12-C8CF03F5E498432B\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Content marketing is a way to find your story,&#8221; says Michael Weiss, a leader in web marketing and a SuperStar presenter at the big annual LERN conference in San Francisco Nov 20-23. He also teaches a UGotClass online course on content marketing. Weiss continues, &#8221; Then use content to engage your audience. If your web<\/p>\n","protected":false},"author":2,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-17794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/17794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=17794"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/17794\/revisions"}],"predecessor-version":[{"id":18847,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/17794\/revisions\/18847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=17794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=17794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=17794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}