{"id":17847,"date":"2014-01-20T10:54:39","date_gmt":"2014-01-20T10:54:39","guid":{"rendered":"https:\/\/lern.org\/?p=997"},"modified":"2021-08-02T12:21:47","modified_gmt":"2021-08-02T17:21:47","slug":"first-award-for-biweekly-emails","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/first-award-for-biweekly-emails\/","title":{"rendered":"First Award for Biweekly Emails"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2014\/01\/biweekly.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-998\" alt=\"biweekly\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2014\/01\/biweekly.jpg\" width=\"368\" height=\"285\" \/><\/a>The conference saw the first program to document that more frequent and targeted emails works.\u00a0 The award winning program sends an email to their best email list every two weeks, the most frequent email schedule to date.\u00a0 The lesson: email more frequently, and to a more targeted list.<br \/>\nThe<b> <\/b>North Seattle Community College, Seattle, Washington,\u00a0 Elysse Reyna, accepting, got the award for sending emails out every two weeks. Here\u2019s what the judges wrote about the award,<br \/>\n\u201cContent marketing and customer engagement are the marketing strategies for the digital age. This program has put together a very effective campaign to engage their customers. They send out\u00a0 email newsletters every two weeks, one of the first lifelong learning programs to demonstrate the success of more frequent emails to more targeted audiences.<br \/>\n\u201cThe frequent emails,&#8221; in their words,\u00a0 \u201cincrease registrations through retention, engagement, and driving traffic to the website.\u201d They have a library of rotating content including featured classes, contests, student testimonials, blog posts, new programs, featured classes, instructor spotlight, and more.<br \/>\n\u201cOn average, the website sees a 100 percent spike in traffic when an email newsletter goes out. By measuring the most popular content, they can make data driven decisions about what their customers want.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The conference saw the first program to document that more frequent and targeted emails works.\u00a0 The award winning program sends an email to their best email list every two weeks, the most frequent email schedule to date.\u00a0 The lesson: email more frequently, and to a more targeted list. The North Seattle Community College, Seattle, Washington,\u00a0<\/p>\n","protected":false},"author":2,"featured_media":998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-17847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/17847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=17847"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/17847\/revisions"}],"predecessor-version":[{"id":18893,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/17847\/revisions\/18893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=17847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=17847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=17847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}