{"id":18059,"date":"2015-08-11T15:58:35","date_gmt":"2015-08-11T15:58:35","guid":{"rendered":"https:\/\/lern.org\/?p=3567"},"modified":"2021-08-02T12:23:37","modified_gmt":"2021-08-02T17:23:37","slug":"short-emails-do-better","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/short-emails-do-better\/","title":{"rendered":"Short emails do better"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2015\/08\/eMail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3568\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2015\/08\/eMail-300x300.jpg\" alt=\"eMail\" width=\"300\" height=\"300\" \/><\/a>Email marketing was a big topic of discussion among continuing legal education providers when LERN\u2019s Associate Vice President for Marketing Suzanne Kart presented \u201cMarketing in the 21<sup>st<\/sup> Century\u201d at the <a href=\"http:\/\/www.aclea.org\/\">ACLEA<\/a> conference in Chicago in August.<br \/>\nACLEA, the Association for Continuing Legal Education, serves CLE professionals worldwide.<br \/>\nKart reports that during her one-day preconference workshop participants said email is one of the top ways they reach their customers.<br \/>\nThree takeaways from the group are:<\/p>\n<ul>\n<li>Shorter emails are far more effective than longer ones. It\u2019s best to send recipients to your website for more information.<\/li>\n<li>Targeting is vital. For instance, trial attorneys do not necessarily want to take the same courses as family law attorneys.<\/li>\n<li>Emails need to be sent at least six weeks before the course starts in order to give participants lead time to adjust their schedules.<\/li>\n<\/ul>\n<p>The workshop drew attendees from all across North America including New Hampshire, California, Alberta, British Columbia, and Washington D.C.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing was a big topic of discussion among continuing legal education providers when LERN\u2019s Associate Vice President for Marketing Suzanne Kart presented \u201cMarketing in the 21st Century\u201d at the ACLEA conference in Chicago in August. ACLEA, the Association for Continuing Legal Education, serves CLE professionals worldwide. Kart reports that during her one-day preconference workshop<\/p>\n","protected":false},"author":17,"featured_media":3568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=18059"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18059\/revisions"}],"predecessor-version":[{"id":19167,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18059\/revisions\/19167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=18059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=18059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=18059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}