{"id":18117,"date":"2016-08-05T18:37:46","date_gmt":"2016-08-05T23:37:46","guid":{"rendered":"https:\/\/lern.org\/?p=4492"},"modified":"2021-08-02T12:21:21","modified_gmt":"2021-08-02T17:21:21","slug":"breaking-news-watershed-year-for-brochures","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/breaking-news-watershed-year-for-brochures\/","title":{"rendered":"Breaking News!  Watershed Year for Brochures"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2016\/07\/JulySlider1.jpg\" rel=\"attachment wp-att-4494\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4494\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2016\/07\/JulySlider1-300x125.jpg\" alt=\"JulySlider1\" width=\"300\" height=\"125\" \/><\/a>\u201cThis year is a watershed year in brochure design,\u201d\u00a0 ace brochure expert Julie Coates told a standing-room-only webinar audience this summer.<br \/>\n\u201cYounger adults want authentic, they want service to the community, they want passion,\u201d she noted.\u00a0 And middle-aged and older adults are just fine with those new trends too.<br \/>\n\u201cGen Yers are designing brochures, and they are remaking the print brochure for the next decade and your biggest current and future audience,\u201d Coates reported.<br \/>\nHere are the top 9 things younger people want to see in your print brochure:<\/p>\n<ol>\n<li>Real people, not stock photos.<\/li>\n<li>Authenticity.<\/li>\n<li>More service oriented.<\/li>\n<li>More personal.<\/li>\n<li>Passion and inspiration.<\/li>\n<li>More engaging.<\/li>\n<li>Adventure.<\/li>\n<li>More targeted.<\/li>\n<li>More visual.<\/li>\n<\/ol>\n<p>The archived edition of Coates\u2019 one hour webinar, plus 20 minutes of questions, is available for $89 for Members\/ $149 for Nonmembers. To order, email <a href=\"mailto:info@lern.org\">info@lern.org<\/a>.<br \/>\nCoates and Paul Franklin, LERN\u2019s top direct mail expert, will be staring at the big LERN Annual Conference Nov. 16-19 in Baltimore.\u00a0 Among their sessions, some of the most popular of the conference, are:<br \/>\n-Best Brochure Ideas for 2017<br \/>\n-Nine Reasons You Must Keep Your Print Brochure<br \/>\n-Designing Brochures for Results<br \/>\n-Award Winning Brochures of the Year<br \/>\n<a href=\"https:\/\/lern.org\/blog\/conference\/2016-lern-annual-conference-nov-17-19-2016\/\" target=\"_blank\" rel=\"noopener\">Click here for more and to download the full conference brochure. <\/a><br \/>\n<a href=\"http:\/\/blog.lern.org\/lernannualconference\" target=\"_blank\" rel=\"noopener\">Click here to see the weekly Conference News updates.\u00a0<\/a><br \/>\nQuestions about the big LERN Annual Conference?\u00a0 Call Tammy at (800) 678-5376.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThis year is a watershed year in brochure design,\u201d\u00a0 ace brochure expert Julie Coates told a standing-room-only webinar audience this summer. \u201cYounger adults want authentic, they want service to the community, they want passion,\u201d she noted.\u00a0 And middle-aged and older adults are just fine with those new trends too. \u201cGen Yers are designing brochures, and<\/p>\n","protected":false},"author":14,"featured_media":4494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=18117"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18117\/revisions"}],"predecessor-version":[{"id":18814,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18117\/revisions\/18814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=18117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=18117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=18117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}