{"id":18127,"date":"2016-09-06T13:46:26","date_gmt":"2016-09-06T18:46:26","guid":{"rendered":"https:\/\/lern.org\/?post_type=article&#038;p=8743"},"modified":"2021-08-02T12:23:33","modified_gmt":"2021-08-02T17:23:33","slug":"picking-pictures-for-your-brochure","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/picking-pictures-for-your-brochure\/","title":{"rendered":"Picking Pictures for Your Brochure"},"content":{"rendered":"<div id=\"attachment_8744\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2016\/09\/Youth-and-Adult-Enrichment-Fall-2015-Catalog-1.jpg\" rel=\"attachment wp-att-8744\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8744\" class=\"size-medium wp-image-8744\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2016\/09\/Youth-and-Adult-Enrichment-Fall-2015-Catalog-1-300x230.jpg\" alt=\"An award-winning brochure from Wayzata Community Education.\" width=\"300\" height=\"230\" \/><\/a><p id=\"caption-attachment-8744\" class=\"wp-caption-text\">An award-winning brochure from Wayzata Public Schools Youth &amp; Adult Enrichment Programs.<\/p><\/div>\nHere\u2019s what to look for:<br \/>\n1. Close ups of one to three people are much more engaging than group shots.<br \/>\n2. Something unusual, distinctive or emotional.\u00a0 If it makes you smile, or you look at it for more than three seconds, it is an engaging image.<br \/>\n3. Not a stock photo. Your customers now want authentic and real. They can tell a stock photo from a \u201creal\u201d photo.<br \/>\n4. Balance. Not every photo can have diversity, but overall your photos a whole can. Make sure you have gender balance and culture-race balance.\u00a0 Your audience is now diverse, so your brochure photos should be too.<br \/>\nJulie Coates, Brendan Marsello and Paul Franklin will present the latest new successful brochure strategies, and the new brochure model responding to Gen Y, at the <a href=\"https:\/\/lern.org\/event\/2016-lern-annual-conference-baltimore-nov-17-19\/\">LERN Annual Conference<\/a> in Baltimore Nov. 16-19.\u00a0 Plus the best brochures of the year will be featured at the Annual LERN International Awards for 2017 luncheon and poster show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what makes a good brochure cover picture?<\/p>\n","protected":false},"author":18,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=18127"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18127\/revisions"}],"predecessor-version":[{"id":19120,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18127\/revisions\/19120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=18127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=18127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=18127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}