{"id":18224,"date":"2019-06-04T08:30:22","date_gmt":"2019-06-04T13:30:22","guid":{"rendered":"https:\/\/lern.org\/?post_type=article&p=15683"},"modified":"2021-08-02T12:21:16","modified_gmt":"2021-08-02T17:21:16","slug":"5-facebook-factors","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/5-facebook-factors\/","title":{"rendered":"5 Facebook Factors"},"content":{"rendered":"

\"Facebook<\/a>Here are the five factors for success with Facebook, the social media used by 100% of lifelong learning programs recently surveyed by LERN.
\nThe average age of Facebook users is around 40 years of age, but Facebook is a great way to reach both your younger and senior markets as well.
\nSome 45 percent of online Seniors\u00a0aged 65+\u00a0are on Facebook as are around three quarters of those between\u00a0<\/strong>ages 50-64. Additionally nearly three quarters of online users with incomes over $75K are on Facebook. Among younger users, 82 percent of college graduates are on Facebook.
\nAccording to an exclusive LERN survey of successful lifelong learning programs, 100% of you have a Facebook page and boosting posts and\/or Facebook ads ranks in the top five digital marketing strategies for our field. Here are 5 tips for success with Facebook.
\nTip #1:\u00a0 Target people who know you.<\/strong>
\nOne way to do this is through re-targeting or re-marketing. This simply means sending relevant content to people who have visited your website. Usually, sending them to a landing page on your website is the way to start.
\nTip #2: Target people like those who are your fans.<\/strong>
\nThis is a standard way to grow your audience, since people who share key characteristics are often share interests.
\nTip #3: Boost your Posts.<\/strong>
\nA boosted post is the simplest way to increase the reach of your post. You can simply select \u201cboost post\u201d on your business page, more people will see it. This is a great technique to get more likes, shares and comments, and is relatively inexpensive. To use Facebook Ads, you will need to have a Facebook Ad Manager account.
\nTip #4: Experiment with Facebook Ads.<\/strong>
\nFacebook ads provide more targeting opportunities and allow you to have a more sophisticated marketing effort on Facebook. Facebook ads are a more advanced way to advertise on Facebook and will require a Facebook ad manager account. For ads, you will need to boost your posts through the ad manager, rather than directly from your business page.
\nRunning ads, rather than just boosted posts has a number of advantages:<\/p>\n