{"id":18235,"date":"2019-10-28T11:04:06","date_gmt":"2019-10-28T16:04:06","guid":{"rendered":"https:\/\/lern.org\/?post_type=article&#038;p=16263"},"modified":"2021-08-02T12:21:42","modified_gmt":"2021-08-02T17:21:42","slug":"build-participant-trust","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/build-participant-trust\/","title":{"rendered":"Build Participant Trust"},"content":{"rendered":"<p><a href=\"https:\/\/lern.org\/wp-content\/uploads\/2019\/10\/potd-iss-lights_no_3409885k.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-16264\" src=\"https:\/\/lern.org\/wp-content\/uploads\/2019\/10\/potd-iss-lights_no_3409885k-300x279.jpg\" alt=\"\" width=\"300\" height=\"279\" \/><\/a>Customer trust is more important than it has ever been. More than a third of consumers say that trust is central to their decisions about doing business with a company.\u00a0 For many financially squeezed people they cannot afford to make a mistake.<br \/>\nAccording to a 2019 report by Edelman, trust is central to customer retention. Knowing that it is far more costly to generate a registration from a new participant than from an existing customer, increasing trust\u2014and therefore retention and loyalty\u2014is an important priority for lifelong learning organizations.<br \/>\nWhile a good reputation may drive a purchase decision, retention depends upon developing trust in your organization. Some 67% of consumers say that if they can\u2019t trust a business, they will stop buying from it.<br \/>\nBuilding customer trust is one of the most important priorities for your organization right now. Start today and keep it up. It will make a difference in your success.<br \/>\nHere\u2019s one way to build trust.<br \/>\n<strong>Make sure your web site inspires confidence.\u00a0 <\/strong>Increasingly, people are doing business online, and that includes registering for your classes. Make sure your participants feel safe, that your security certificates are up-to-date, and that you provide feedback letting them know their transactions have been recorded. Use trusted payment options, and display your trust seals conspicuously.<br \/>\nLook for all 7 ways to build trust with your participants in LERN\u2019s December newsletter, coming your way just before December. The issue will also be posted in the LERN Club.\u00a0\u00a0\u00a0 Forgot your password?\u00a0 Email <a href=\"mailto:info@lern.org\">info@lern.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer trust is more important than it has ever been. More than a third of consumers say that trust is central to their decisions about doing business with a company.\u00a0 For many financially squeezed people they cannot afford to make a mistake.\u00a0<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18235","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=18235"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18235\/revisions"}],"predecessor-version":[{"id":18820,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18235\/revisions\/18820"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=18235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=18235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=18235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}