{"id":18250,"date":"2020-05-05T06:10:45","date_gmt":"2020-05-05T11:10:45","guid":{"rendered":"https:\/\/lern.org\/?post_type=article&#038;p=16961"},"modified":"2021-08-02T14:13:32","modified_gmt":"2021-08-02T19:13:32","slug":"new-brochure-crisis","status":"publish","type":"post","link":"https:\/\/lern.com\/lerntest\/new-brochure-crisis\/","title":{"rendered":"New Brochure Crisis"},"content":{"rendered":"<p>Perhaps because of the budget woes the pandemic has produced, central administrators are starting to revisit a disastrous move that almost killed the entire field of lifelong learning over the past five years.\u00a0 LERN is starting to get reports of lifelong learning administrators being ordered to eliminate the print brochure.<br \/>\nDespite all the evidence that the print brochure works, generating 70% of your registrations and income, a new brochure crisis looms.\u00a0 From Napa, California to Conway, Arkansas, the reports have started to come in as most all programs face budget cuts in the next year.<br \/>\nEliminating the brochure has universally caused income to plummet a disastrous 50%, putting programs on the verge of bankruptcy, and their communities left unserved.<br \/>\nA new report suggests that lifelong learning programs spend on average the same amount on promotion as does the typical successful business.<br \/>\n\u201cEach dollar that companies spent on advertising in the United States last year led to $9 in sales, the research firm HIS Markit estimated,\u201d reports The New York Times (April 4, 2020). \u201cAds became an unavoidable part of modern life for a simple reason: They work.\u201d<br \/>\nContact us for our complete research report on why the print brochure is essential to your program. Email <a href=\"mailto:info@lern.org\">info@lern.org<\/a> and ask for \u201cWhy the Print Brochure Works.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps because of the budget woes the pandemic has produced, central administrators are starting to revisit a disastrous move that almost killed the entire field of lifelong learning over the past five years.\u00a0<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18250","post","type-post","status-publish","format-standard","hentry","category-lern-news"],"_links":{"self":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/comments?post=18250"}],"version-history":[{"count":1,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18250\/revisions"}],"predecessor-version":[{"id":19037,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/posts\/18250\/revisions\/19037"}],"wp:attachment":[{"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/media?parent=18250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/categories?post=18250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lern.com\/lerntest\/wp-json\/wp\/v2\/tags?post=18250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}