You may have two different lists of Best Customers, a LERN member has just discovered. Lisa Beytien-Carlson, Communications Coordinator, Community Education, District 196, Rosemount-Apple Valley-Eagan, Minnesota, found this new marketing benchmark in working with LERN on an analysis of a second mailing of the print brochure to her Best Customers.
Check out the full story now in the LERN Club. The lesson can make your program thousands of dollars. Login to the LERN Club here. Forgot your password? Just email Tammy at [email protected]
