ONLINE PROGRAMS / INSTITUTES
Fall 2020 Online Programs/Institutes
Week 1: Introduction
Week 2: Learning & Teaching
Week 3: Needs Assessment
Week 4: Program Development
Week 5: Finance and Budgeting
Week 6: Program Analysis
Week 7: Pricing
Week 8: Marketing
Week 9: Brochures
Week 10: Study Week
Week 11: Promotion
Week 12: Customer Service, Benchmarks & Test Prep
Week 13: Exam Week
Thousands of professionals have been trained by LERN. Now you can acquire this quality training, education and professional development specific to your field, and it can be done from any location.
The Program Management Institute Online Course is offered September through November and February through April. Plus, you receive recognition for your work by being awarded the Certified Program Planner (CPP) designation after passing the CPP examination.
The online course includes weekly presentations, questions and answers with the presenters, online discussion, self-quizzes and slide presentations illustrating various models of program management.
You also receive:
- Comprehensive CPP Manual with key information from LERN publications/manuals, and the “How to Teach Adults” book
- The choice of taking the CPP exam online or on paper with a proctor
- Benefits of CPP status, including certificate, press release, recognition ceremony at the LERN annual conference and other benefits
Why you should participate:
The field of lifelong learning programming has changed significantly in the last few years. There is increasing competition. There are heightened expectations for financial performance, and there is tremendous growth in the knowledge and sophistication of management, marketing and programming techniques. All this means that professionals in lifelong learning programming cannot perform productively without comprehensive professional training in the things they do every day.
LERN’s comprehensive curriculum provides the knowledge, skills, study and examination for this training.
This professional education and training is relevant to professionals associated with lifelong learning programs, such as continuing education in colleges and universities; community education in public schools; recreation in parks and recreation departments; meetings, conferences and seminars for associations; museum education in museums; continuing education and community education in hospitals, and continuing professional education in professional schools and colleges within universities.
About the Instructor:
Brendan Marsello is the Director of Member Services with LERN. He has been a popular speaker and presenter at LERN conferences for many years. He has worked with many members on their marketing and programing.
Unit 1: Understanding Operations
Unit 2: LERN’s Ideal Staffing Structure
Unit 3: Operations Leaders Role
Unit 4: Running Like a Business
Unit 5: Job Standards and Competencies
Unit 6: Finances and Benchmarks
Unit 7: Core Processes
Unit 8: Data Collection & Analysis
Unit 9: Operations Best Practices
Unit 10: Study Session for COM Exam
Experts, including your presenters, say efficient operations and the right staffing structure are fundamental in ensuring increased staff productivity.
No longer can everyone do everything and your lifelong learning program needs people dedicated to day-to-day operations so your revenue generators can do their jobs!
The difference between success and failure for your program is just 5 percent. Efficient and effective operations make the difference and can help generate an overall staff productivity increase of 25 percent or more.
With LERN’s unique Operations Institute you will discover the tasks operations, programming, marketing and sales should be responsible for, the role operations plays in making your staffing structure succeed, and how to make your lifelong learning program productive, creating more profit and success for your entire program.
Earn your COM
Upon successful completion of the Certified Operations Manager exam, you will earn the COM credential.
About the Instructor
Greg Marsello is a LERN senior Vice President and an authority on successfully operating continuing education and lifelong learning programs. He works with leading operations leaders to identify, document and train operations best practices, as well as developing data analysis software tools. Marsello travels 40 weeks a year visiting and working with continuing education and lifelong learning programs across North America.
Unit 1: Introduction to Contract Training
– Understanding Contract Training
– The Challenges Facing Contract Training
– Winning Contract Training
Unit 2: The Finances of Contract Training
– LERN Financial Format and Ideal Percentages
– Key Contract Training Formulas
– Data to Collect & Quarterly Analysis
Unit 3: Real World & Team Selling
– Your Contract Training Sales Kit
– Contract Training Staffing Structure: Team Selling
– Real World Selling
Unit 4: Marketing, Lead Generation & Client Analysis
– Marketing Contract Training & USP
– Lead Generation Best Practices
– Analyzing Your Clients
Unit 5: Needs Assessment
– What Is Needs Assessment?
– Why Do Needs Assessment?
– 8 Step Needs Assessment Process
Unit 6: Pricing Contract Training
– Understanding Contract Costs
– Formula Pricing and Market Pricing
– Pricing Best Practices
Unit 7: Teaming with the Right Instructors
– Important Skills for a Contract Training Instructor
– Finding Instructors
– Clarifying Things from the Start
Unit 8: Documents & Templates
– Clear Contracts
– Should You Propose
– Simple & Complex Proposal
Unit 9: Quality Assurance & ROI
– Two-Phase Quality Assurance
– Dealing with Complaints
– Determining ROI
Unit 10: Review Slides
-Help Preparing for CCT Exam
The Certified Contract Trainer Institute is the most complete, comprehensive and advanced training in the field of contract training. By attending the online Certified Contract Trainer Institute, you can earn your Certified Contract Trainer (CCT) designation.
In this nuts and bolts Institute, you will learn the practical and proven skills in contract training. Best practices, benchmarks and strategies utilized by successful contract training units are taught.
After attending the online Certified Contract Trainer Institute, you will be able to generate leads, boost contracts, implement needs assessment, successfully price contracts, and increase your operating margin and net. You will have strategies and techniques for increasing your effectiveness and success rate.
You will receive information not available anywhere else. Only LERN can tell you how to keep pace with all the other organizations selling contracts.
The online Certified Contract Trainer Institute includes recorded presentations, readings, hands-on exercises, engaged discussions, quizzes, and the sharing of strategies you and other attendees have successfully implemented.
Why you should attend:
Contract training is a top growth area. Most lifelong learning programs sell contracts, but many are finding that their efforts conflict with other responsibilities and that the expectations of clients are shifting and are high. To be successful and grow contract training, you need to find out how to develop clients, utilize a salesperson, build a product base and other key skills and strategies that only LERN provides.
Each year LERN researches the contract training industry and utilizes the information to increase LERN’s contract training knowledge base. Knowledge garnered is then added to LERN’s online Certified Contract Trainer Institute, as well as other LERN contract training resources. Thus the online Certified Contract Trainer Institute is both timely and based on industry success stories.
Materials:
Each Certified Contract Trainer Institute participant receives a copy of LERN’s “Contract Training Manual,” as well as other supplemental readings. The manual has an encyclopedic wealth of information that will serve as an Institute guide and a future reference source.
About Your Instructor:
Greg Marsello is a LERN senior Vice President and an authority on successfully operating continuing education and lifelong learning programs. He works with leading operations leaders to identify, document and train operations best practices, as well as developing data analysis software tools. Marsello travels 40 weeks a year visiting and working with continuing education and lifelong learning programs across North America.
Unit 1. The Programmer’s Job and Programming Key Concepts
- The State of Programming
- Programming Terminology, Types & 30% Rule
- Programmer’s Job Description & Accountability
Unit 2. Program Finances and Understanding Participants
- Finances
- Understanding Participants
- 12 Programming Best Practices
- Adults as Learners
- Spotting Trends
Unit 3. Needs Assessment
- Needs Assessment & Knowing What to Program Next
- Surveys as a Tool
Unit 4. Developing Courses
- Organizing Knowledge
- Instructional Design
- Materials, Study Guides, Exams+
- Development: Descriptions, Titles, Content
- Certificate Programs
- Spin-Off Classes and Services
Unit 5. Working with Teachers
- Hiring & Managing Teachers
- Evaluation & Development of Instructors
- Negotiation Skills
Unit 6. Evaluation and Improvement
- Evaluating a Single Course/Event
- The Cost of Program Development
- Selecting Repeat Programs
Unit 7 Pricing and Marketing
- Pricing
- Marketing
- Relationship with Contract Training
Unit 8. Planning
- New Initiatives
- Transitioning to Online & UGotClass
- Data Collection & Analysis
- Planning
Now you can become a Certified Professional Programmer (C2P) with professional development, the Advanced Programming Institute, designed specifically for continuing education and lifelong learning.
In today’s competitive environment, changing learner demands mean you need to develop new programs at an astounding rate.
LERN experts say up to 30 percent of your offerings every year should be brand new, and in today’s rapidly shifting society, your customers’ interests are changing even more quickly as they try to keep up with and respond to the economic and social environment.
That means you have to offer even more new programs right now and you have to do it with the same staff and resources. You can’t afford to waste valuable hours on programs that don’t succeed, and you can’t afford your own R&D department.
But, not just any new programs will do. They must be successful because with the fiscal demands being placed on your organization, you can’t afford trial and error.
This is one of the four core Institutes in the LERN curriculum. The Program Management Institute is a recommended, but not mandatory, first course.
Who should attend
Any professional in lifelong learning programming should attend, including those involved in developing courses, seminars, conferences, classes, events, and other educational programs. This Institute is relevant for continuing education, recreation, continuing professional education, community education, training and professional development.
Why you should attend
There are only two activities that make your program successful – marketing and creating new courses and events. In this intensive, Ad Institute, we will show you the best strategies, proven techniques, and step-by-step how-to procedures for developing successful new programs. After attending, you will have the information necessary to increase the success rates of your new programs. The result is that you will have more successful new programs and you will reduce wasted staff time.
Outcomes
After attending the Advanced Programming Institute, you will have the information to be able to determine:
• Why you must move from developing products to developing customers
• The 10 ‘right’ questions of new program development success
• The difference between low-dollar and high-dollar needs assessment
• How much money should be spent developing a new program
• The role of programming staff and operations staff
• How much income a programmer should be generating
• Programming benchmarks from successful lifelong learning programs
Unique
You will receive information not available anywhere else. Only LERN can tell you proven techniques for developing new programs and:
• The AIDA principle of brochure and website design
• How to determine when to cancel a course or event
• Needs assessment surveys that give you actionable information
• The difference between marketing and promotion
• Program management techniques that work
• Program development strategies and how to select repeat programs
• Key planning formulas
End Result
After attending this Institute, you will be able to increase the success rates of your new programs. As a result, your staff time will shift from being wasted on programs that are not successful to being well spent on new programs that are successful. The difference in your staffing costs and productivity alone will be worth thousands of dollars to your organization.
Positioning Your Program for Great Success
• Find out how to determine your Unique Selling Proposition (USP) and brand
• Determine how to set your program’s marketing direction by using your USP, mission, vision and organizational values
Who Are Your Customers — Really?
• Learn about market segmentation – the process by which you distinguish or differentiate your various audiences – and how to build demographic profiles for each segment
• Find out how to serve those who are most interested in what you have to offer
• Learn why there is no such thing as an average customer
Market Analysis Strategies
• Learn how to analyze your competition so that you can discover wasteful overlapping and opportunity-rich gaps
• Find out how to use enrollment analysis statistics to grow participation and revenue
The Finances of Marketing
• Find out about the only financial format and how to develop a budget that uses the proper percentages for promotion
• Discover what benchmarks you need to be tracking and matching up to, such as promotion:registration ratio and half-life
• Be able to determine the ROI of your promotion efforts
Database Marketing
• Having the right software system is one of the keys to developing a successful marketing plan. Learn about what modules make up a great system
• Find out why you must know customer lifetime value, recency, frequency, monetary values and repeat rate
• Know what information to collect and how to extract and analyze
Developing and Implementing Cost- Effective Promotional Campaigns
• Why must you develop a strategy that focuses on your best customers?
• Using carrier routes and mailing lists, you can generate new customers while satisfying and retaining past participants
• What are the right mail dates? What should the mix of direct mail and eMarketing be?
Websites, eMarketing & Social Networking
• Learn how to design an effective website.
• Find out how to integrate eMarketing into your marketing plan
• Understand the role of social networking Generational Marketing
• You must be collecting birth year. Learn how and why
• Learn about generational marketing, brochures and website design
• Find out why you must be sending out seven different emails
Developing a Detailed Marketing Plan
• Having a one-year marketing plan is crucial. Your program must have a step-by-step plan all staff can follow
• Learn the seven components of the one-year marketing plan and how you can implement it quickly and with little heartache
The Management of Your Marketing
• Find out what staff structure best supports a customer-oriented marketing plan
• Discover who really is responsible for marketing and understand the term “think marketing”
The Marketing Institute Online has been designed to give you the best and most advanced professional development opportunity to enhance your skills in marketing your lifelong learning program.
Welcome to marketing in the new millennium. It is a challenging time for marketing lifelong learning programs and events. It is a changing time, a time of fiscal pressures and accountability, of increasing competition, of niching out into smaller markets.
But it is also a time when the sophistication and expertise in marketing programs have never been higher. There are exciting marketing breakthroughs that you need to know in target marketing, retention marketing and Internet marketing. There are proven ways to plan your marketing efforts, to take the guesswork out and make marketing as scientific and cost-effective as possible.
Who Should Attend
This Institute will be particularly valuable for decision makers, CEOs, directors and others with overall responsibility of running lifelong learning programs.
The Marketing Institute is relevant for a variety of programming areas, including continuing education, seminars and conferences, community education, recreation, and continuing professional education. It is intended for anyone promoting and marketing classes, events, seminars, conferences, certificate programs and other education programs.
At the end of this institute, you have the opportunity to sit for the Certified Marketing Planner (CMP) exam.
Outcomes
Lifelong learning programs are being called upon to increase attendance, improve financial self-sufficiency and be fiscally accountable. Changes in the marketing environment mean you must develop new strategies and use new techniques to attract and retain participants.
After attending the Marketing Institute, you will have the information to be able to:
• Develop a detailed, step-by-step one-year marketing plan that will be the backbone of your program’s marketing and operational strategy;
• Segment your market, build separate demographic profiles for your market segments to know who your best participants are and be able to program to them;
• Create promotions that attract customers,generate interest, develop a desire, and cause the most important action of registration;
• Take the guesswork out of marketing by using information and data that will make your marketing techniques more cost-effective and successful;
• Effectively use the Internet to market your programs and services;
• Price your programs for maximum attendance and profitability;
• And much more!
Unique
You will receive information not available anywhere else. At this hands-on Institute, you will gain new information and tools to help you compete in the tough new world of marketing courses and events.
We’ll cover your top areas of interest, including:
• Target marketing
• Customer-share marketing
• How to identify your best participants and market to them
• How to know exactly how many brochures to mail and when to mail them to get the results you want
• Powering up your brochure copy for best results
• How to make your website a marketing plus
• The latest on eMarketing and effective integration with other marketing efforts
• How to beat your competition by developing and maintaining a niche focus
• Generational marketing
(new, just two months)
Positioning Your Program for Great Success
• Find out how to determine your Unique Selling Proposition (USP) and brand
• Determine how to set your program’s marketing direction by using your USP, mission, vision and organizational values
Who Are Your Customers — Really?
• Learn about market segmentation – the process by which you distinguish or differentiate your various audiences – and how to build demographic profiles for each segment
• Find out how to serve those who are most interested in what you have to offer
• Learn why there is no such thing as an average customer
Market Analysis Strategies
• Learn how to analyze your competition so that you can discover wasteful overlapping and opportunity-rich gaps
• Find out how to use enrollment analysis statistics to grow participation and revenue
The Finances of Marketing
• Find out about the only financial format and how to develop a budget that uses the proper percentages for promotion
• Discover what benchmarks you need to be tracking and matching up to, such as promotion:registration ratio and half-life
• Be able to determine the ROI of your promotion efforts
Database Marketing
• Having the right software system is one of the keys to developing a successful marketing plan. Learn about what modules make up a great system
• Find out why you must know customer lifetime value, recency, frequency, monetary values and repeat rate
• Know what information to collect and how to extract and analyze
Developing and Implementing Cost- Effective Promotional Campaigns
• Why must you develop a strategy that focuses on your best customers?
• Using carrier routes and mailing lists, you can generate new customers while satisfying and retaining past participants
• What are the right mail dates? What should the mix of direct mail and eMarketing be?
Websites, eMarketing & Social Networking
• Learn how to design an effective website.
• Find out how to integrate eMarketing into your marketing plan
• Understand the role of social networking Generational Marketing
• You must be collecting birth year. Learn how and why
• Learn about generational marketing, brochures and website design
• Find out why you must be sending out seven different emails
Developing a Detailed Marketing Plan
• Having a one-year marketing plan is crucial. Your program must have a step-by-step plan all staff can follow
• Learn the seven components of the one-year marketing plan and how you can implement it quickly and with little heartache
The Management of Your Marketing
• Find out what staff structure best supports a customer-oriented marketing plan
• Discover who really is responsible for marketing and understand the term “think marketing”
Tap into the growing market for online certificates, certifications, and other online professional development courses. Take your existing programs global, develop new market niches and subject areas, and learn how to capture and dominate an online market niche for your institution.
Interact with colleagues and the foremost authorities in online learning in continuing education. After successfully completing our three one-month online courses, you will have the knowledge to:
- Create a strategic plan, price, market, and choose what online programs to develop
- Train online instructors on how adults learn online, build online content, teach online classes, and assess online learning
- Design online instruction with multimedia, audio, video, and new eTools
Who Should Attend?
Continuing education staff with existing or future responsibilities for planning online programs, instructional design of online courses, and/or training instructors of online courses. Those new to online learning will gain the fundamental techniques that will save your c.e. unit hundreds of hours and thousands of dollars. Those experienced in online learning will acquire the most advanced and latest new information to keep your program on the cutting edge and ahead of the competition.
Earn your CPO
Upon successful completion of the Certified Programmer Online Program, you will earn the CPO credential.
Spring 2021 Online Programs/Institutes
Week 1: Introduction
Week 2: Learning & Teaching
Week 3: Needs Assessment
Week 4: Program Development
Week 5: Finance and Budgeting
Week 6: Program Analysis
Week 7: Pricing
Week 8: Marketing
Week 9: Brochures
Week 10: Study Week
Week 11: Promotion
Week 12: Customer Service, Benchmarks & Test Prep
Week 13: Exam Week
Thousands of professionals have been trained by LERN. Now you can acquire this quality training, education and professional development specific to your field, and it can be done from any location.
The Program Management Institute Online Course is offered September through November and February through April. Plus, you receive recognition for your work by being awarded the Certified Program Planner (CPP) designation after passing the CPP examination.
The online course includes weekly presentations, questions and answers with the presenters, online discussion, self-quizzes and slide presentations illustrating various models of program management.
You also receive:
- Comprehensive CPP Manual with key information from LERN publications/manuals, and the “How to Teach Adults” book
- The choice of taking the CPP exam online or on paper with a proctor
- Benefits of CPP status, including certificate, press release, recognition ceremony at the LERN annual conference and other benefits
Why you should participate:
The field of lifelong learning programming has changed significantly in the last few years. There is increasing competition. There are heightened expectations for financial performance, and there is tremendous growth in the knowledge and sophistication of management, marketing and programming techniques. All this means that professionals in lifelong learning programming cannot perform productively without comprehensive professional training in the things they do every day.
LERN’s comprehensive curriculum provides the knowledge, skills, study and examination for this training.
This professional education and training is relevant to professionals associated with lifelong learning programs, such as continuing education in colleges and universities; community education in public schools; recreation in parks and recreation departments; meetings, conferences and seminars for associations; museum education in museums; continuing education and community education in hospitals, and continuing professional education in professional schools and colleges within universities.
About the Instructor:
Brendan Marsello is the Director of Member Services with LERN. He has been a popular speaker and presenter at LERN conferences for many years. He has worked with many members on their marketing and programing.
(new, just two months)
Positioning Your Program for Great Success
• Find out how to determine your Unique Selling Proposition (USP) and brand
• Determine how to set your program’s marketing direction by using your USP, mission, vision and organizational values
Who Are Your Customers — Really?
• Learn about market segmentation – the process by which you distinguish or differentiate your various audiences – and how to build demographic profiles for each segment
• Find out how to serve those who are most interested in what you have to offer
• Learn why there is no such thing as an average customer
Market Analysis Strategies
• Learn how to analyze your competition so that you can discover wasteful overlapping and opportunity-rich gaps
• Find out how to use enrollment analysis statistics to grow participation and revenue
The Finances of Marketing
• Find out about the only financial format and how to develop a budget that uses the proper percentages for promotion
• Discover what benchmarks you need to be tracking and matching up to, such as promotion:registration ratio and half-life
• Be able to determine the ROI of your promotion efforts
Database Marketing
• Having the right software system is one of the keys to developing a successful marketing plan. Learn about what modules make up a great system
• Find out why you must know customer lifetime value, recency, frequency, monetary values and repeat rate
• Know what information to collect and how to extract and analyze
Developing and Implementing Cost- Effective Promotional Campaigns
• Why must you develop a strategy that focuses on your best customers?
• Using carrier routes and mailing lists, you can generate new customers while satisfying and retaining past participants
• What are the right mail dates? What should the mix of direct mail and eMarketing be?
Websites, eMarketing & Social Networking
• Learn how to design an effective website.
• Find out how to integrate eMarketing into your marketing plan
• Understand the role of social networking Generational Marketing
• You must be collecting birth year. Learn how and why
• Learn about generational marketing, brochures and website design
• Find out why you must be sending out seven different emails
Developing a Detailed Marketing Plan
• Having a one-year marketing plan is crucial. Your program must have a step-by-step plan all staff can follow
• Learn the seven components of the one-year marketing plan and how you can implement it quickly and with little heartache
The Management of Your Marketing
• Find out what staff structure best supports a customer-oriented marketing plan
• Discover who really is responsible for marketing and understand the term “think marketing”
Tap into the growing market for online certificates, certifications, and other online professional development courses. Take your existing programs global, develop new market niches and subject areas, and learn how to capture and dominate an online market niche for your institution.
Interact with colleagues and the foremost authorities in online learning in continuing education. After successfully completing our three one-month online courses, you will have the knowledge to:
- Create a strategic plan, price, market, and choose what online programs to develop
- Train online instructors on how adults learn online, build online content, teach online classes, and assess online learning
- Design online instruction with multimedia, audio, video, and new eTools
Who Should Attend?
Continuing education staff with existing or future responsibilities for planning online programs, instructional design of online courses, and/or training instructors of online courses. Those new to online learning will gain the fundamental techniques that will save your c.e. unit hundreds of hours and thousands of dollars. Those experienced in online learning will acquire the most advanced and latest new information to keep your program on the cutting edge and ahead of the competition.
Earn your CPO
Upon successful completion of the Certified Programmer Online Program, you will earn the CPO credential.
Unit 1: Eight Digital Marketing Strategies That Work
Unit 2: The Print-Digital Marketing Mix
Unit 3: Upgrading Your Programs’ Main (Home) Page And Analyzing Your Website Traffic
Unit 4: Creating Web Descriptions That Sell And Online Registrations
Unit 5: Online Surveys as a Marketing Tool
Unit 6: Online Programming and the Impact On Marketing
Unit 7: Do’s and Don’ts Of Email Promotions
Unit 8: Social Media
he recognition you deserve, the professional development you require
About the Digital Marketing (CeP) Online Course:
Now you can become a Certified eMarketing Professional (CeP) or earn a certificate in Digital Marketing with professional development designed specifically for continuing education and lifelong learning.
With two tracks to choose from, we offer the Digital option that’s right for you. The Certificate of eMarketing is great for administrators new to Digital Marketing, while becoming a Certified eMarketing Professional is great for professionals experienced in eMarketing.
The online course includes weekly presentations, questions and answers with the presenters, online discussion, self quizzes and slide presentations illustrating various models of eMarketing.
You also receive:
- The Digital Manual
- The Digital Marketing course online or in-person professional development
- Study guide and exam
- Framed awards certificate, LERN recognition, a press release and a medal
Why you should participate:
The field of lifelong learning programming has changed significantly in the last few years. There is increasing competition. There are heightened expectations for financial performance and there is tremendous growth in the knowledge and sophistication of management, marketing and programming techniques. All this means that professionals in lifelong learning Digital Marketing cannot perform productively without comprehensive professional training in the things they do every day.
LERN’s comprehensive curriculum provides the knowledge, skills, study and examination for this training.
This professional education and training is relevant to professionals associated with lifelong learning programs, such as continuing education in colleges and universities; community education in public schools; recreation in parks and recreation departments; meetings, conferences and seminars for associations; museum education in museums; continuing education and community education in hospitals, and continuing professional education in professional schools and colleges within universities.
Curriculum
This is a specialized advanced Institute. The Advanced Programming Institute and the Marketing Institute are recommended, but not mandatory, first courses.
About the Instructor:
Susan Hurrell is the Director of Online Marketing for Modern Earth Web Design. She sees nothing but possibilities for businesses and organizations to extend their reach and engage new clients through all forms of online interaction via email marketing, social media and blogging.
Unit 1: Introduction to Contract Training
– Understanding Contract Training
– The Challenges Facing Contract Training
– Winning Contract Training
Unit 2: The Finances of Contract Training
– LERN Financial Format and Ideal Percentages
– Key Contract Training Formulas
– Data to Collect & Quarterly Analysis
Unit 3: Real World & Team Selling
– Your Contract Training Sales Kit
– Contract Training Staffing Structure: Team Selling
– Real World Selling
Unit 4: Marketing, Lead Generation & Client Analysis
– Marketing Contract Training & USP
– Lead Generation Best Practices
– Analyzing Your Clients
Unit 5: Needs Assessment
– What Is Needs Assessment?
– Why Do Needs Assessment?
– 8 Step Needs Assessment Process
Unit 6: Pricing Contract Training
– Understanding Contract Costs
– Formula Pricing and Market Pricing
– Pricing Best Practices
Unit 7: Teaming with the Right Instructors
– Important Skills for a Contract Training Instructor
– Finding Instructors
– Clarifying Things from the Start
Unit 8: Documents & Templates
– Clear Contracts
– Should You Propose
– Simple & Complex Proposal
Unit 9: Quality Assurance & ROI
– Two-Phase Quality Assurance
– Dealing with Complaints
– Determining ROI
Unit 10: Review Slides
-Help Preparing for CCT Exam
The Certified Contract Trainer Institute is the most complete, comprehensive and advanced training in the field of contract training. By attending the online Certified Contract Trainer Institute, you can earn your Certified Contract Trainer (CCT) designation.
In this nuts and bolts Institute, you will learn the practical and proven skills in contract training. Best practices, benchmarks and strategies utilized by successful contract training units are taught.
After attending the online Certified Contract Trainer Institute, you will be able to generate leads, boost contracts, implement needs assessment, successfully price contracts, and increase your operating margin and net. You will have strategies and techniques for increasing your effectiveness and success rate.
You will receive information not available anywhere else. Only LERN can tell you how to keep pace with all the other organizations selling contracts.
The online Certified Contract Trainer Institute includes recorded presentations, readings, hands-on exercises, engaged discussions, quizzes, and the sharing of strategies you and other attendees have successfully implemented.
Why you should attend:
Contract training is a top growth area. Most lifelong learning programs sell contracts, but many are finding that their efforts conflict with other responsibilities and that the expectations of clients are shifting and are high. To be successful and grow contract training, you need to find out how to develop clients, utilize a salesperson, build a product base and other key skills and strategies that only LERN provides.
Each year LERN researches the contract training industry and utilizes the information to increase LERN’s contract training knowledge base. Knowledge garnered is then added to LERN’s online Certified Contract Trainer Institute, as well as other LERN contract training resources. Thus the online Certified Contract Trainer Institute is both timely and based on industry success stories.
Materials:
Each Certified Contract Trainer Institute participant receives a copy of LERN’s “Contract Training Manual,” as well as other supplemental readings. The manual has an encyclopedic wealth of information that will serve as an Institute guide and a future reference source.
About Your Instructor:
Greg Marsello is a LERN senior Vice President and an authority on successfully operating continuing education and lifelong learning programs. He works with leading operations leaders to identify, document and train operations best practices, as well as developing data analysis software tools. Marsello travels 40 weeks a year visiting and working with continuing education and lifelong learning programs across North America.
Unit 1: Introduction to Contract Training
– Understanding Contract Training
– The Challenges Facing Contract Training
– Winning Contract Training
Unit 2: The Finances of Contract Training
– LERN Financial Format and Ideal Percentages
– Key Contract Training Formulas
– Data to Collect & Quarterly Analysis
Unit 3: Real World & Team Selling
– Your Contract Training Sales Kit
– Contract Training Staffing Structure: Team Selling
– Real World Selling
Unit 4: Marketing, Lead Generation & Client Analysis
– Marketing Contract Training & USP
– Lead Generation Best Practices
– Analyzing Your Clients
Unit 5: Needs Assessment
– What Is Needs Assessment?
– Why Do Needs Assessment?
– 8 Step Needs Assessment Process
Unit 6: Pricing Contract Training
– Understanding Contract Costs
– Formula Pricing and Market Pricing
– Pricing Best Practices
Unit 7: Teaming with the Right Instructors
– Important Skills for a Contract Training Instructor
– Finding Instructors
– Clarifying Things from the Start
Unit 8: Documents & Templates
– Clear Contracts
– Should You Propose
– Simple & Complex Proposal
Unit 9: Quality Assurance & ROI
– Two-Phase Quality Assurance
– Dealing with Complaints
– Determining ROI
Unit 10: Review Slides
-Help Preparing for CCT Exam
The Certified Contract Trainer Institute is the most complete, comprehensive and advanced training in the field of contract training. By attending the online Certified Contract Trainer Institute, you can earn your Certified Contract Trainer (CCT) designation.
In this nuts and bolts Institute, you will learn the practical and proven skills in contract training. Best practices, benchmarks and strategies utilized by successful contract training units are taught.
After attending the online Certified Contract Trainer Institute, you will be able to generate leads, boost contracts, implement needs assessment, successfully price contracts, and increase your operating margin and net. You will have strategies and techniques for increasing your effectiveness and success rate.
You will receive information not available anywhere else. Only LERN can tell you how to keep pace with all the other organizations selling contracts.
The online Certified Contract Trainer Institute includes recorded presentations, readings, hands-on exercises, engaged discussions, quizzes, and the sharing of strategies you and other attendees have successfully implemented.
Why you should attend:
Contract training is a top growth area. Most lifelong learning programs sell contracts, but many are finding that their efforts conflict with other responsibilities and that the expectations of clients are shifting and are high. To be successful and grow contract training, you need to find out how to develop clients, utilize a salesperson, build a product base and other key skills and strategies that only LERN provides.
Each year LERN researches the contract training industry and utilizes the information to increase LERN’s contract training knowledge base. Knowledge garnered is then added to LERN’s online Certified Contract Trainer Institute, as well as other LERN contract training resources. Thus the online Certified Contract Trainer Institute is both timely and based on industry success stories.
Materials:
Each Certified Contract Trainer Institute participant receives a copy of LERN’s “Contract Training Manual,” as well as other supplemental readings. The manual has an encyclopedic wealth of information that will serve as an Institute guide and a future reference source.
About Your Instructor:
Greg Marsello is a LERN senior Vice President and an authority on successfully operating continuing education and lifelong learning programs. He works with leading operations leaders to identify, document and train operations best practices, as well as developing data analysis software tools. Marsello travels 40 weeks a year visiting and working with continuing education and lifelong learning programs across North America.
(new, just two months)
First Course: Community Education Fundamentals
Week 1: Needs Assessment in Community Education Programming
Week 2: Program Development
Week 3: Finance and Budgeting for Community Education Classes
Week 4: Program Analysis
Second Course: Marketing Community Education
Week 5: Pricing
Week 6: Best Community Education Brochures
Week 7: Promotion and Marketing Community Education Classes
Week 8: Customer Service and Review of Best Practices Benchmarks
Week 9: CPP Exam.
The leading course and certification in community education programming is now available online.
Thousands of professionals have been trained by LERN. Now you can acquire this quality training, education and professional development specific to community education classes. Affordable for all your staff to be trained.
Learn online anytime, any day or evening, from any computer. Participate as little, or as much, as you wish. It’s easy. It’s fun.
Here’s What You Do
Here’s what you do online each week.
1.Readings. Do 10 or so pages of readings each week
2.Presentations. Listen to the 15-minute audio presentation with slides
3.Self Quiz. Take the optional self-quiz for the week’s unit and get immediate feedback on how you’re doing.
4.Discussion. Join your colleagues and LERN presenter in the written discussion board area. Share your experience with others, ask your presenter questions, respond to comments from other community education professionals.
The average time online and studying is 2-3 hours a week.
Certified Program Planner (CPP)
After the course, take the CPP exam and become a Certified Program Planner (CPP), the leading designation in the field of community education programming.
There is no additional cost to take the exam and receive your CPP. You may take the exam a second time if needed. The award includes a real medal suitable for framing, a certificate, and press release.
CEUs Also Available
CEUs are also available at no additional cost.
(new, just two months)
First Course: Recreation Fundamentals
Week 1: Needs Assessment in Recreation Programming
Week 2: Program Development
Week 3: Finance and Budgeting for Recreation Classes
Week 4: Program Analysis
Second Course: Marketing Recreation
Week 5: Pricing
Week 6: Best Recreation Brochures
Week 7: Promotion and Marketing Recreation Classes
Week 8: Customer Service and Review of Best Practices Benchmarks
Week 9: CPP Exam.
The leading course and certification in recreation programming is now available online.
Thousands of professionals have been trained by LERN. Now you can acquire this quality training, education and professional development specific to recreation classes. Affordable for all your staff to be trained.
Learn online anytime, any day or evening, from any computer. Participate as little, or as much, as you wish. It’s easy. It’s fun.
Here’s What You Do
Here’s what you do online each week.
1.Readings. Do 10 or so pages of readings each week
2.Presentations. Listen to the 15-minute audio presentation with slides
3.Self Quiz. Take the optional self-quiz for the week’s unit and get immediate feedback on how you’re doing.
4.Discussion. Join your colleagues and LERN presenter in the written discussion board area. Share your experience with others, ask your presenter questions, respond to comments from other recreation professionals.
The average time online and studying is 2-3 hours a week.
Certified Program Planner (CPP)
After the course, take the CPP exam and become a Certified Program Planner (CPP), the leading designation in the field of recreation programming.
There is no additional cost to take the exam and receive your CPP. You may take the exam a second time if needed. The award includes a real medal suitable for framing, a certificate, and press release.
CEUs Also Available
CEUs are also available at no additional cost.
Unit 1: C.E. and Society Changes, plus the State of Continuing Education
Unit 2: Dealing with a Shifting Higher Education Landscape
Unit 3: Budgeting and Financial Analysis
Unit 4: Centralizing Operations for Greater Efficiency
Unit 5: Data Analysis: What CEOs Need to Know
Unit 6: Leading Your New Programming Effort
Unit 7: Developing Your Next/New Marketing Plan
Unit 8: Working with Central Administration
Like society and higher education, continuing education is going through major changes right now. These changes demand both visionary and managerial leadership of your C.E. program.
Engage with your colleagues and LERN’s top professional staff in getting the latest and most sophisticated information on the most critical issues in continuing education today for executive leaders in continuing education.
Special Format: Weekly live one-hour webinars plus Readings and Discussion in the Executive Leadership Institute online classroom. All webinars are archived if you cannot be present for the live session.
Top Practitioners.
Guest Panelists from some of the top continuing education programs in Canada and the United States
LERN Executives
Julie Coates, Senior Vice President for Information Services, is the leading authority on demographics, learning styles, brochures. She heads our technical assistance for members.
Greg Marsello, Senior Vice President for Organizational Development, has trained more professionals in the field than anyone else. He heads our on-site training and consulting.
William A. Draves, President, is the leading author, speaker and futurist in the field. He heads our research in marketing, programming, and data analysis.