Finding out what media works best with other media, and the benchmarks and ratios for success is the top agenda item for
LERN staff researching the next level for Integrated Marketing. We hope to find out from the best practitioners such data as:
-Should all media point to the web site?
-What is the best media to get people the print brochure, which accounts for 70% of registrations?
-When is the best place and position to Call for Action (register)?
-Should the reference always be just one source (e.g. web site or Facebook or…..) or does referencing two or even three other media work?
If you have thoughts or experiences with integrated marketing, share them with us. Tell us your experiences, or if you want to be on this year’s Integrated Marketing panel for the big LERN conference in Savannah Nov 6-9, 2018. Just email us at [email protected] Subject line: Integrated marketing